By Michele Linn published February 18, 2013

Content Marketing Strategy: 3 Experts on Tapping Influencers

content-marketing-best-practices-influencersWhen you think of influencer marketing, you may think about reaching out to those who have the broadest social reach to share your content. But, as Amanda Maksymiw, Leslie Reiser, and Waynette Tubbs remind us, it can be beneficial to look beyond the most obvious, popular people in your network to help you spread the word. Take a look at this short video to learn where to find influencers and how to use them in your content marketing strategy.

Brand Marketer Interview – Influencer Marketing Strategy Tips from Content Marketing Institute on Vimeo.

If you want to learn more about influencer marketing, check out these additional posts:

Looking for more guidance on influencer marketing? Download our complete toolkit, Influencer Marketing: The Latest Strategies, Templates, and Tools, for a simple 8-step process – including templates.

Author: Michele Linn

Michele Linn is the co-founder and chief strategy officer of Mantis Research, a consultancy focused on helping brands create and amplify original research they can use in their marketing. Before starting Mantis, Michele was head of editorial at Content Marketing Institute, where she led the company's strategic editorial direction, co-developed its annual research studies, wrote hundreds of articles, spoke at industry events and was instrumental in building the platform to 200,000 subscribers. In 2015, she was named one of Folio's Top Women in Media (Corporate Visionary). You can follow her on Twitter at @michelelinn.

Other posts by Michele Linn