By Joe Pulizzi published December 15, 2012

13 Holiday Gift/Book Ideas for Content Marketers

Content marketer holiday gifts - coverIf you’re like me, finding holiday gifts for those special content marketing professionals in your life is always a challenge. I mean, do you go buyer personas, content strategy, sales integration or even selling to the c-level? So many choices, so little time.

Our resident design expert Joseph Kalinowski came up with his own rendition of holiday gift ideas for CMI friends Jay Baer, Ann Handley, David Meerman Scott, Jason Falls… as well as myself. If you know these people at all, I believe Joe’s gift ideas would be a big hit with each.

But since an orange Ferrari and a barrel of Maker’s Mark is a bit out of reach at the moment, I’ve come up with some helpful (yet some self-serving) holiday book ideas for the content marketer in all of us. Enjoy!

For those who wish to use and rule SlideShare:
The Marketer’s Guide to SlideShare, by Todd Wheatland

Content Marketers holiday gifts - Wheatland

For those trying to “newsjack” the media:
Newsjacking, by David Meerman Scott

Content Marketers holiday gifts - Scott
For those who need to understand the power of content co-creation:
Brandscaping: Unleashing the Power of Partnerships, by Andrew Davis


Content Marketers holiday gifts - Davis


For those trying to understand the power of online education:
The One World Schoolhouse, by Salman Khan

Content Marketers holiday gifts - Kahn
For those who need to plan and manage their content marketing strategy:

Managing Content Marketing: The Real-World Guide for Creating Passionate Subscribers to Your Brand, By Robert Rose and Joe Pulizzi

Content Marketers holiday gifts - Rose/Pulizzi
For those trying to develop and harness and online community:

Capturing Community: How to Build, Manage and Market Your Online Community, By Michael Silverman

Content Marketers holiday gifts - Silverman
For those who want to learn the power of customer experience:

The Book of Business Awesome, by Scott Stratten

Content Marketers holiday gifts - Stratten
For those who want to increase conversion rates:

Your Customer Creation Equation, by Brian Massey

Content Marketers holiday gifts - Massey
For a real-world overview of content strategy:

Content Strategy at Work, by Margot Bloomstein

Content Marketers holiday gifts - Bloomstein
For any agency looking for a better business model:
The Marketing Agency Blueprint: The Handbook for Building Hybrid PR, SEO, Content, Advertising, and Web Firms, by Paul Roetzer

Content Marketers holiday gifts - Roetzer
For those trying to integrate their search and social strategy around content:

Search & Social: The Definitive Guide to Real-Time Content Marketing, by Rob Garner

Content Marketers holiday gifts - Garner
For professional services companies:

Bold Brand, by Josh Miles


Content Marketers holiday gifts - Miles


And, last but not least, a book that all human beings should read every few years:

Think and Grow Rich, by Napoleon Hill

Content Marketers holiday gifts - Hill
For more helpful resources on content marketing, visit our CMI Books page. 

Author: Joe Pulizzi

Joe Pulizzi is the Founder of Content Marketing Institute, a UBM company, the leading education and training organization for content marketing, which includes the largest in-person content marketing event in the world, Content Marketing World. Joe is the winner of the 2014 John Caldwell Lifetime Achievement Award from the Content Council. Joe’s the author of five books, including his latest, Killing Marketing. His third book, Epic Content Marketing was named one of “Five Must Read Business Books of 2013” by Fortune Magazine. If you ever see Joe in person, he’ll be wearing orange. Follow him on Twitter @JoePulizzi.

Other posts by Joe Pulizzi

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