Archives for April 2012

3 Ways to Extract Brand Stories from Inside the Company

Sometimes getting the best brand stories extracted from inside the organization can be difficult at best. This post focuses on three easy-to-implement ideas that will help you get the most thought leadership content out of your executive employees. Continue reading

3 Tips for Increasing Your Content Productivity

Productivity is a universal challenge in content marketing. Those who are consistently successful usually have a system or process in place to help them meet the daily deadline challenge. Use these tips from the publishing world as the core of your own system for preparing content on an ongoing, stress-free basis. Continue reading

Dos and Don’ts for Keeping Control over Your Social Media Content

Not every content marketer is comfortable with all the media we have to deal with these days. We all want to maintain control of our content, but that isn’t always possible. Use these dos and don’ts to establish a quality assurance program and you’ll feel more comfortable with your content, no matter where it appears across the web. Continue reading

6 Amazing Retail Content Marketing Examples

Want great retail content marketing examples? Here are some great ones from Starbucks, Patagonia, the LCBO, Jeni’s Ice Cream, Lifetime Fitness and Zappos. Continue reading

The DNA Code for Building Great Content

Just as successful professionals and companies share similar traits, so do great content marketing campaigns. They all have four key elements that make up the code for building great content. Find out what basic steps successful content marketers follow and what questions to answer before beginning — and build from there. Continue reading

Ideas for Kick-Starting Your Content Marketing with Video and Social Media

A recent CMI webinar offers valuable insight into how marketers can best use video and social media to leverage their content, given the high expectations of a tech savvy audience. Check out the webinar for compelling ideas on how to use video to drive awareness, and to see examples of best practices in five key areas. Continue reading

5 Tips for Finding Your Perfect B2B Content Partner

A successful writing partnership requires a deep level of intimacy. A great content writer is a valuable partner that can reap big rewards for your business. Choose well and you’ll get compelling content and experience a natural synergy that is sure to lead to great results. Use these five tips to find a writing partner that is just the right fit. Continue reading

How Content Marketers Can Reach a Larger Audience by Redefining the E-Book

If the goal is to produce content that gets found, read, and shared, then content marketers can’t ignore mobile devices and online bookstores. Making your e-book available in retail stores can expand your audience, and maybe even your bottom line. Here’s a look at a few examples of the redefined, modern e-book. Continue reading

Thinking of Changing Your CMS? Consider These Tips First

Whether your current system isn’t meeting your needs or you’re just not engaging visitors with your content, here is some guidance for staying focused and asking the right questions if you embark on a search for a new content management system. Continue reading

3 Rules for Creating Effective Infographics

By incorporating stunning images and interactive features, today’s digital infographics can provide a tremendous amount of information in creative and engaging ways. But content marketers need to be sure they do more than display cool visuals. Here are the essentials to keep in mind. Continue reading