By Joe Pulizzi published February 22, 2012

The History of Content Marketing [Infographic] – Corporate Storytelling is Not New

brief-history-content-marketingContent marketing is not new.

Brands have been telling stories to attract and retain customers for hundreds of years.  The difference today is that the barriers to entry (content acceptance, talent and technology) no longer exist for brands to get into the publishing arena.

From John Deere to Coca-Cola, the power of story has never been stronger, or more important for brands and its customers.

This History of Content Marketing infographic is based on the Content Marketing World Timeline Video from the Content Marketing Institute. Special thanks to CMI’s creative director Joseph Kalinowski for making this happen.

Want to learn more about content marketing’s history — and where it’s headed next? Check out CMI’s upcoming documentary film, The Story of Content.

Sharing information is below.  Feel free to take this infographic and share it at will.

CMI_CM_History_Large1-399x1024

For more examples of the best of content marketing through the ages, listen to our weekly podcast, PNR: This Old Marketing, with Joe Pulizzi and Robert Rose.  

Author: Joe Pulizzi

Joe Pulizzi is the Founder of Content Marketing Institute, a UBM company, the leading education and training organization for content marketing, which includes the largest in-person content marketing event in the world, Content Marketing World. Joe is the winner of the 2014 John Caldwell Lifetime Achievement Award from the Content Council. Joe’s the author of five books, including his latest, Killing Marketing. His third book, Epic Content Marketing was named one of “Five Must Read Business Books of 2013” by Fortune Magazine. If you ever see Joe in person, he’ll be wearing orange. Follow him on Twitter @JoePulizzi.

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