By Joe Pulizzi published February 22, 2012

The History of Content Marketing [Infographic] – Corporate Storytelling is Not New

brief-history-content-marketingContent marketing is not new.

Brands have been telling stories to attract and retain customers for hundreds of years.  The difference today is that the barriers to entry (content acceptance, talent and technology) no longer exist for brands to get into the publishing arena.

From John Deere to Coca-Cola, the power of story has never been stronger, or more important for brands and its customers.

This History of Content Marketing infographic is based on the Content Marketing World Timeline Video from the Content Marketing Institute. Special thanks to CMI’s creative director Joseph Kalinowski for making this happen.

Want to learn more about content marketing’s history — and where it’s headed next? Check out CMI’s upcoming documentary film, The Story of Content.

Sharing information is below.  Feel free to take this infographic and share it at will.

CMI_CM_History_Large1-399x1024

For more examples of the best of content marketing through the ages, listen to our weekly podcast, PNR: This Old Marketing, with Joe Pulizzi and Robert Rose.  

Author: Joe Pulizzi

Joe Pulizzi is the Amazon bestselling author of Killing Marketing, Content Inc. and Epic Content Marketing, which was named a “Must-Read Business Book” by Fortune Magazine. His latest book is The Will to Die, his debut novel. He has founded three companies, including the Content Marketing Institute (CMI), and has launched dozens of events, including Content Marketing World. In 2014, he received the "Lifetime Achievement Award" by the Content Council. His podcast series, This Old Marketing with CMI's Robert Rose, has generated millions of downloads from over 150 countries. He is also the author of The Random Newsletter, delivered to thousands every two weeks. His Foundation, The Orange Effect, delivers speech therapy and technology services to children in over 30 states. Follow him on Twitter @JoePulizzi

Other posts by Joe Pulizzi

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