One of the things I love about content marketing is that there is always something to learn. Each year — in fact, each month, week or even day — I discover some new nugget of knowledge that helps me to my job better. So, I asked our contributors, “What is the most useful thing you learned about content marketing in 2011?” Read on to learn what they had to say (in order the contributions were received), and add your favorite lesson from the year in the comments.
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![]() – Russ Henneberry @RussHenneberry |
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![]() – Scott Aughtmon @rampbusinesses |
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![]() – Jessica Eastman @JessicaEastman |
![]() – Sarah Mitchell @globalcopywrite |
![]() – Jon Thomas (@Story_Jon) |
![]() – James Gross (@James_Gross)
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![]() – Arnie Kuenn (@ArnieK) |
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![]() – Nate Riggs (@nateriggs) |
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![]() – Katie McCaskey (@KatieMcCaskey) |
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![]() What I’ve learned from this is that we’re creating legacy in our content marketing. We’re not producing content that serves a purpose strictly for today’s business scenario like a down quarter. We’re producing communications material that should serve the interests of our brand’s audiences in as evergreen a manner as possible.When your customer’s needs and interests are at the center of your product/service and your communications, evergreen isn’t something you have to think about much. The content marketing you produce just is. |
![]() – Rick Allen (@epublishmedia) |
![]() – Michael Kolowich (@MichaelKolowich) |