By Michele Linn published December 30, 2011 Est Read Time: 1 min

How to Incorporate Content Design into Content Marketing: The Best from CMI 2011

For our final “best of CMI 2011” edition, we’ve selected our top five posts on content design. Content design is definitely one topic that gathered steam this year.  Yes, words are important, but design is a critical if you want to stand out. Here are helpful how-to’s for your content marketing toolkit.

Content is King, Design is Queen: How to Keep the King and the Queen in the Whole Game

Do you want to incorporate great design into the process but you’re not quite sure how to make it happen? Pam Didner walks you through the process she uses.

The ABCs of Working with a Graphic Designer (for the First Time)

Your designer is one of your best allies, and you want to have the best relationship possible. In this interview with Eduardo Barrios, Thomas Clifford helps you understand what you need to know.

Thinking Outside the Bento Box to Improve Content Design

Clare McDermott discusses what modular content is and why it’s so important.

The Story Behind Intel’s Museum of Me: How to Work with an International Agency on Creative

Pam Didner shares how she and her team at Intel developed the very popular — and creative — Museum of Me campaign.

A Content Marketing Autopsy of a Popular Infographic

One of the best ways to marry great content and design is with the increasingly popular infographic. In this post, Joe Chernov breaks down a well-done infographic and shares ideas on what could make it better.

Anything else you want to add? Share your ideas in the comments. And from all of us at CMI, Happy New Year!

Author: Michele Linn

Michele Linn is the co-founder and chief strategy officer of Mantis Research, a consultancy focused on helping brands create and amplify original research they can use in their marketing. Before starting Mantis, Michele was head of editorial at Content Marketing Institute, where she led the company's strategic editorial direction, co-developed its annual research studies, wrote hundreds of articles, spoke at industry events and was instrumental in building the platform to 200,000 subscribers. In 2015, she was named one of Folio's Top Women in Media (Corporate Visionary). You can follow her on Twitter at @michelelinn.

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