By Michele Linn published August 5, 2011

10 Must-Have Templates for Content Marketers

content-marketing-templateOne of the things that can help most with content marketing is templates – those step-by-step guides that walk you through how to do something. Luckily, our CMI contributors like to share their expertise and documents. Here are 10 templates that every content marketer can use.

Planning template
Do you have so many ideas but aren’t sure what you should tackle first? Here’s a spreadsheet you can use to prioritize.


Content questionnaire
What do you need to cover at a content marketing kickoff? To make sure all of your bases are covered, check out this template from Debbie Williams that sets the foundation for an editorial strategy.

Buyer persona
This straightforward buyer persona template from Barbara Gago is a great way to help you document your buyer needs.


Content mapping template
Marketers talk about mapping content, but how do you do this?  Here are a  few templates from Barbara Gago that walk you through the process.


Editorial calendar
If there is one tool I can’t live without, it’s my editorial calendar. Here’s a template to help you get started.


Need extra help creating your content marketing calendar? Follow our guide: A Content Marketer’s Checklist: Editorial Calendar Essentials.

Template for tracking keywords
Elise Redlin-Cook shows you how to research the right keywords to use in your content and SEO efforts and then provides a template to help you stay organized.


Web page template
You want your web pages to drive action, but how do you do that? Brody Dorland shares the template he uses to create effective web content.

Social media conversation calendar
Debbie Williams shares the social media conversation calendar she uses to develop content strategy for social media while making the process efficient and consistent.

simple social media calendar

Facebook engagement spreadsheet
In this popular post, Nate Riggs outlines five ways to interpret the free data provided by Facebook Insights, and he shares the spreadsheet he uses to keep track of the data.


Sales communication template
As a content marketer, you’re producing useful content and trying to get the word out to your prospects, but does sales know what you are doing? Here’s an easy-to-use template from Dianna Huff for a monthly email that provides sales with details about the company’s marketing initiatives.

What other types of content strategy templates would help you do your job better? Let us know in the comments below!

Looking for a template that isn’t listed here? There are lots more tools to guide your content marketing efforts in our post, 17 Essential Content Marketing Templates and Checklists.

Cover image by Pixelcreatures via

Author: Michele Linn

Michele Linn is the co-founder and chief strategy officer of Mantis Research, a consultancy focused on helping brands create and amplify original research they can use in their marketing. Before starting Mantis, Michele was head of editorial at Content Marketing Institute, where she led the company's strategic editorial direction, co-developed its annual research studies, wrote hundreds of articles, spoke at industry events and was instrumental in building the platform to 200,000 subscribers. In 2015, she was named one of Folio's Top Women in Media (Corporate Visionary). You can follow her on Twitter at @michelelinn.

Other posts by Michele Linn

  • Emma Rose

    life saver. 🙂

  • Jason Diller

    this blog seems great.

    great content…but you prob know that already. 🙂

  • Gnuboss

    Awesome list of seriously useful looking resources. Thanks for putting this list together.

  • Antonius

    You’re providing a great service! Thank you….

  • Max Doyle

    OMG you guys are absolutely AMAZING thank you!

  • Max Doyle

    OMG you guys are absolutely amazing, thank you so much!

  • Anonymous

    Awesome! Thank you for this list. That was exactly what I was looking for.

  • Jaylenwatkins

     Templates for Content Marketers are very impressive. I appreciate the work.  Thanks for the work done.

  • Sarah

    Really wonderful resource – this blog just carries on making my aims simpler!

  • kashif

    A great resource. It has made my life simpler. Many thanks.

  • John Mihalik

    Thank you so much for compiling this Michele. What a fantastic list! 

  • Kathleen Booth

    Michele, This was a great list of very helpful resources – I took a few minutes to download/note them all. Appreciate it!

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  • willimmitchell

    That’s very true if you are having a good templates it would be better effects on making your prospectus impressive. Thanks for such a nice post.

  • gerryfilanfoph

    Layouts for Articles Promoters are very amazing. I appreciate the work. A excellent source. It has created my lifestyle easier.

  • Guest

    I can’t access any of the templates?

  • Kieffer Sutherland

    Thank you so much for compiling a fantastic list Michelle!

  • Tilak Kumar

    Very interesting information you got

  • QamarfarryZaman

    well a good post for others guidance about templates for content marketers 
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    Great advice! Thanks for putting it all together.  It never ceases to amaze me how many grammatical errors and misspelled words are found in published marketing materials.

  • QamarfarryZaman

    Define where your core branded online destination will be and what other branded online destinations you’ll create as publishing points for your content marketing tactics.Link Building

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    Do you have so many ideas but aren’t sure what you should tackle first? Here’s a spreadsheet you can use to prioritize.

  • AnneMarie

     I have been on a blogging workshop today and energised with things to say – stumbled across this site by accident and thank goodness I did! Thanks for the tips and templates to help me!

  • Susan Daniels

    This is a very well thought out list of resources. Thank you so much. Warmly, Susan

  • Simon Quance

    Thanks for a great list. Really useful resource that made me check through & update my own planning process. Cheers.

  • RiverOtterPost

    Great stuff! A collection that includes all kinds of things that marketers should consider with their efforts. Thanks!

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  • Dave Gallant

    This is a wonderful list. I look forward to going through each area outlined.

  • Eugene

    Michele, this is PURE GOLD. Great work putting it all together! Thank you 🙂

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  • Robert Wiley Hughey

    And I’m back to this page again. It’s just that good of a resource, and i’m sure I’ll be visiting again in another couple of months. I keep pushing forward with my sites like the one at but then I realize I’m not planning correctly or being as smart as I should be in my content creation… so here I am again, printing out another awesome template (this time: content mapping will not be forgotten!). Thanks again!
    -Robert Hughey

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    Pop-ups that cover up your content? Seriously? Apparently the “Content” Marketing Institute has no desire for me to read their content. I will oblige.

  • Pam Aungst

    I developed a Facebook Marketing Plan Template that might be a valuable addition to this list;

    • Michele Linn

      Thanks for sharing, Pam!

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