Archives for August 2011

Announcing My New Book: Managing Content Marketing

The past few months have been busy. The big international content marketing event is next week. We launched a content marketing news channel. The Content Marketing Institute site got a much-needed face lift. So, you probably could tell that I was getting … Continue reading

What It Takes to Effectively Manage Content Marketing for Your Business

As we take a collective breath before we head to Cleveland to experience how content, marketing strategy, Rock & Roll, and more orange than we ever knew existed can be mixed together, Joe Pulizzi and I wanted to offer up … Continue reading

7 Sure-fire Ways to Use Content to Connect With Your Audience

Help! I need content marketing and I don’t know where to start. Have you ever felt this way? If so, help is on the way. Content marketing can seem intimidating at first especially if you’re new to this marketing approach … Continue reading

Video Infographic Worth 1000 Content Marketing Words

Video infographics are shaping up to be the new powerhouse of content marketing. Chances are you are already familiar with them and have seen at least one example after it has gone viral. What is a video infographic? By definition, … Continue reading

Crossing the Content Marketing Foreign Language Barrier

In my last article for the Content Marketing Institute, I outlined why there’s a huge opportunity for content marketers to explore and expand into foreign language online markets. I also offered three quick tips for producing and marketing content in … Continue reading

Content Marketers Reveal Their Toughest Challenges

As we get ready for Content Marketing World in a few weeks, we asked a few of our speakers to share their insights on some content marketing topics. Over the past two weeks, we posed these questions to them: What … Continue reading

The Story Behind Intel’s Museum of Me: How to Work with an International Agency on Creative

I often say in talks and articles that content is king, creative is queen. In other words, if you’re going to produce an exceptional product, you must bring your creative department into the process from the beginning. With that in … Continue reading

Developing Your Content Marketing Mindset

Though it’s been said many times before, it’s worth repeating: If you have a website, then you’re a publisher, and you need to think like one. This means you need to produce fresh content on a regular basis. Developing a … Continue reading

Content Marketing Institute Recognized by the City of Cleveland

We’re pleased to announce that on August 17, Cleveland City Council presented the Content Marketing Institute (CMI) with a resolution of recognition for spearheading the content marketing movement in Northeast Ohio, with special acknowledgement for hosting the international conference, Content … Continue reading

5 Tips for Creating Content that Matters

Recently my firm had the opportunity to do a joint webinar with Robert Rose of the Content Marketing Institute and Big Blue Moose on how to make marketing content that matters — that is, content that provides value to consumers … Continue reading

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