By Mark Schaefer published November 19, 2010

How to Use Micro-Content in Your Marketing Strategy

Are you interested in content marketing but are starved for time and resources? My suggestion: create micro-content.

Micro-content is different from creating content such white papers, case studies and blogs on your website. Instead, it’s content you post to blogs and other social networks. Like any content marketing strategy, this takes persistence , but it’s a flexible strategy that can be accomplished in as little as 15 minutes a day. Best of all, it can still drive inbound leads and business benefits to your company.

There are great places to start if you are interested in micro-content:

  • LinkedIn
  • Twitter
  • Commenting on relevant business sites

View the Brainshark presentation below to learn how to use micro-content as part of your marketing strategy. You can also view the transcript.

Author: Mark Schaefer

Mark Schaefer is a marketing consultant, college educator and author who blogs at {grow}. You can follow him on Twitter @markwschaefer.

Other posts by Mark Schaefer

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  • jaywilder

    Great presentation, Mark. I have found the Q&A sections on LinkedIn to be a great place to contribute as well. Btw, great post on your blog re: Chris Brogan. I tweeted you one step closer to 804! Btw, I may have missed it but wondering if you or anyone knows if there is something akin to Google alerts in LinkedIn lets you know when a topic comes up that you have expertise in…?

  • Lenox

    Hey Mark, great blog post and presentation. It compelled me enough to write a blog post review! Doors of opportunity swing on tiny hinges and I think you’ve given marketers good insight on how to engage in the social media realm in a cost- and time-effective, strategic way. Kudos!

  • Lenox

    Oh, and in case you want to check it out, you can find my review at Have a great weekend!

  • Mark W. Schaefer

    @Jay — I’m so glad you enjoyed the Brogan case study and thanks for the tweet on that!

    As far as i know the closet thing that LinkedIn provides are the weekly or daily emailed group status updates which list the top discussions in each forum. It’s a superb idea though and LI is in heavy innovation mode right now so you should push the concept!

  • Mark W. Schaefer

    @Lenox — I checked out the post and am so humbled by this very kind review. Thank you! Hope we can stay connected through Twitter an my blog community.

  • Jane Hooper

    Hi Mark

    My first lesson and very helpful – thank you.


  • Trish

    Thanks Mark, I will certainly spend more time commenting and answering on my Linkedin Groups.

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  • Isabella Lo

    Hi Mark, Thanks for a brilliant presentation. You guys in CMI rock. May I use your slide nr. 5 in my upcoming book?

  • Patricia Haddock

    Absolutely terrific post, as always. One of the hardest challenges I face is convincing my entrepreneur clients that strategic content means business! They need to do it, and the tips you have shared can help them do that. I will share this with my connections across social media.