By Joe Pulizzi published May 31, 2007 Est Read Time: 1 min

Content Distribution Only Business Left in Publishing?

I thoroughly enjoyed Scott Karp’s recent post on his Publishing 2.0 blog…so much that I’m sharing it with you.

This is really directed at publishing professionals and those who deliver content for revenue, but it’s important to marketers in this respect: If the traditional publishing model is broken and publishers can’t make money with their brand (and content), what opportunities present themselves for corporations and associations? Scott’s belief is that the only true business model around on the web is that of distribution (Google, Digg, etc.)

Lots of ideas come into my head, but here is the key…advances in technology have evened the playing field between traditional publishers and the future publishers (corporations) around the globe.

Custom publishing can no longer afford to be second-rate content (or perceived as such).  The time for marketers (and responsibility) is now!

Author: Joe Pulizzi

Joe Pulizzi is the Amazon bestselling author of Corona Marketing, Killing Marketing, Content Inc. and Epic Content Marketing, which was named a “Must-Read Business Book” by Fortune Magazine.His latest book is The Will to Die, his debut novel. He has founded three companies, including the Content Marketing Institute (CMI), and has launched dozens of events, including Content Marketing World. In 2014, he received the "Lifetime Achievement Award" by the Content Council. His podcast series, This Old Marketing with CMI's Robert Rose, has generated millions of downloads from over 150 countries. He is also the author of The Random Newsletter, delivered to thousands every two weeks. His Foundation, The Orange Effect, delivers speech therapy and technology services to children in over 30 states. Follow him on Twitter @JoePulizzi

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