Content Creation: Who Could You Partner with on a Million Dollar Weekly Budget?

In 2010, GEICO spent $745 million on advertising. You know — the talking gecko ads? What if GEICO spent more on supporting content creation than on buying ads? Think about who you could partner with for content creation. Continue reading

The Content Match Game: Tips for Better Content Alignment Throughout the Buying Cycle

Content Marketing Institute’s latest webinar outlines a framework that uses four categories to more clearly define potential customers, and help marketers create the type of content that will work best at each phase of the purchase funnel. Continue reading

Create How-to Content that Serves Your Market, and Your Business

Creating genuinely helpful content for your audience is a core principle of content marketing. And “how-to” content can be among the most helpful. The trick is to inform but also persuade. Here are some tips on creating content that helps your audience members learn how to do some things, but won’t “help” them right out of needing your services. Continue reading

3 Simple Strategies to Tame Your Video Content Budget

Online video brings your message to life. It gets results. Here are three ways to create quality video content without blowing your budget on Hollywood-level production values every time. Continue reading

How Content Marketers Can Reinvent the Webinar for 2012

Michael Kolowich outlines how the innovative “flipped classroom” approach used by educators can be applied to webinars in 2012, shaking off that old and tired webinar format that’s boring your participants to tears. Continue reading

Creating a Powerful Global to Local B2B Brand Impression with Video: 5 Steps

Pam Didner shares how a 40-second video re-defined a U.S.-based home-office B2B brand to a globally-recognized name, using storytelling and the universal human experience as the content message. Continue reading

5 Tips for Injecting Personality into Your Online Presentations

At the heart of every great presentation is a skilled presenter. Great presenters are storytellers. And because audiences need more than slides, they tell stories with powerful interpersonal communication tools, like gestures, posture, and facial expressions. Great presenters know we’re … Continue reading

7 Tips for Content Marketing Webinar Success

It’s not fun to throw a party when no one shows up. The same embarrassment can happen when you throw a content marketing webinar and no one attends. Check out these seven tips to make sure your next content marketing webinar is a hit! Continue reading

5 Quick Tips to Make Your Content Live Longer

Content marketing is lunch pail work. It wears a blue collar and sometimes even a dirty blue collar. It’s the guy with callused hands in the boardroom. That’s because content marketing is for doers. After all, who has the time … Continue reading

3 Ways to Break Out of a Content Marketing Rut

Einstein defined insanity as “doing the same thing over and over again and expecting different results.” If your content marketing is on autopilot and you’re not getting the results you want, I wouldn’t say you’re insane, but you could certainly … Continue reading