Users tell us what they like every time they visit our websites. We just have to stop and listen. Web analytics is a great resource for evaluating user needs. Here are a number of ways web analytics can help you discover what content topics your readers care about.
Title tags are the most important onsite ingredients for SEO because they explain to Google and other search engines what each page is about. They contain a small mass, but pack a big punch. Here are the essentials on how title tags work and how you can best use them to get results for your content.
Content marketing and social media marketing obviously overlap in many ways, but they are two distinct entities, with different focal points, goals and processes. Here is a closer look at these two interrelated parts of marketing’s ongoing evolution and their practice.