7 Ways to Generate Blog Content Ideas Using Web Analytics Insight

Writer’s block. Believe me, I’ve been there. Coming up with new blog post topics is tough. After years of blogging, it’s easy to feel as though you’ve written all there is to write about. Wouldn’t it be nice if our readers told us what they’d like to read? Well, actually they do.

Web analytics is often the go-to resource for measuring content quality and understanding user behavior. But it’s also a great resource for evaluating user needs, including the content that users find desirable and valuable. It fact, users tell us what they like every time they visit our website. We just have to stop and listen.

Here are a number of ways web analytics can help you discover what content topics your readers care about.

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6 “Start-Me-Up” Tips for Novice Content Marketers

The concept of content marketing can be an overwhelming notion for any start-up business owner. Where does content come from? Who does it? How do I find time between sales meetings, investor meetings, client meetings (and sleep) to do it?

You can. In fact, you probably already are. But to help you gain the confidence you need to become a content marketing superstar, here are six tips just for you newbies:

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How to Use Opinions to Create Powerful Content

They’re a staple of courtroom dramas everywhere — expert witnesses. These are individuals whose professional opinion is so valued that it can help sway, or even decide, the outcome of a court case. Clearly, informed opinion from appropriately qualified people has value in our society.

It’s something that also has value from a content marketing perspective. Opinion-oriented content can be fun to read, as well as informative, so it collects eyeballs. It can be a tremendously valuable source of information for anyone in decision-making mode — such as someone deciding on a new car, trying to find a lawyer specializing in intellectual property, or looking for guidance on how to vote.

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Great Content Marketing Ideas for Using Google Plus

When Google+ was unveiled last year, a lot of content marketers wondered if they really needed another social media platform to develop and maintain. But, with the more recent introduction of Search Plus Your World, Google+ is getting harder to ignore.

So if you’re still figuring out how to make Google+ part of your content strategy, it might be helpful to take a look at a couple of examples of popular and engaging Google+ pages. I’ve chosen Dell — which has embraced Google+ and is doing some really interesting stuff with its profile — and also “Wired” magazine. Unlike Dell, “Wired” produces content as its core business; but like Dell, it has invested time and resources in its Google+ brand page and has quickly built a large following.

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4 Ways to Tell if You’re Getting the Right Visitors to Your Business Blog

When you’re looking at your business blog metrics, it’s always nice to see high traffic. But the number of visitors your site receives is just a small part of the picture. What’s even more important? Finding out whether your visitors are truly engaging with your content — and, even more importantly, if your site visitors are viable sales prospects.

Try these strategies for assessing whether your content marketing efforts are reaching the right audiences.

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Are Your Content Registration Forms an Entry Point or a Barrier?

Content registration is sometimes considered a no-brainer in the content generation and distribution process: Write a white paper, eBook, or other content asset, put up a landing page and reg form, and you’re off, right? The problem is that registration can create friction in the lead generation and nurturing process. Marketers need to strategically decide when it’s appropriate to ask for contact details in exchange for content — and how much information to request.

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Twitter Expands To New Languages: Should You?

Twitter is reaching out to users in the Middle East by providing native language interfaces for speakers of Arabic, Farsi, Hebrew and Urdu. The expansion means Twitter is now available in 28 languages. Some interesting global Twitter facts:Continue Reading

How to Use Sound Reputation Management to Respond to Negative Feedback

Okay, it finally happened. Someone placed an unflattering comment online about you, your business, or your organization. And you’re wondering what to do about it. Take heart, there is a lot you can do, and I’m going to show you how.

Surprisingly, your first move is to do nothing. At least, not immediately. Never address comments when you’re angry. In the heat of the moment, you may make an emotional response, which will only make things worse.

After you’ve had a bit of time to collect your thoughts and get your emotions in check, though, there are a few steps you should start with, to prepare a proper response.

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Everything You Need to Know about Using Title Tags in Content Marketing

Title tags are the nuclear warheads of content marketing: While they contain only a very small mass — roughly 65 characters — they pack an unbelievable punch. Because of title tags’ enormous impact on SEO, social sharing and conversion, content marketers should know how they work, and how to put them to work.

Definition of title tags

A title tag is a piece of meta information required for all HTML/XHTML documents. It should be thought of as the “title” of a web page, describing the overall theme of its content.

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Content Marketing vs. Social Media Marketing: What’s the Difference?

As I meet with brands and agencies, I still come across people who are totally unfamiliar with the term “content marketing.” And as I begin to explain it, they often respond, “Oh, brands publishing content? You mean social media marketing.”

Indeed, content marketing heavily involves social media. And, of course, in social media, marketers use content to get their messages across. But although there is plenty of overlap between content marketing and social media marketing, they are actually two distinct entities, with different focal points, goals, and processes. To help clear the confusion, let’s look at the major ways in which they differ:

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