The Future of Search: An Interview with Google’s Sam Sebastian

Sam Sebastian, director of local and B2B markets for Google, answers questions about the future of search.

Digital Natives: How They Are Changing the Content Marketing Game

A consumer group now too powerful for any brand or company to ignore, digital natives are self-ordained experts accustomed to sharing their opinions with the world. They tend to have significant influence, money and decision-making power. Here are the essentials on the habits of digital natives and how to tailor your content to interest and influence them.

3 Things to Look For when Hiring a Journalist for Content Marketing

There are several areas of experience and specific qualities that marketing organizations should look for when hiring a journalist or reporter for content marketing. Here are the essentials.

How You Can Enjoy the Benefits of Increasing Your Blogging Output

This is the story of a CEO who discovered the benefits of everyday blogging. It gets results! Instead of viewing your daily blog duties as a chore, consider using these three tactics as motivation.

Email Is Still the Best Way to Share Content Among Consumers and Businesses

Social media tools such as Pinterest and Facebook may be all the rage, but email remains the top social network and is also the bedrock of B2B interactions, including customer communications, transactional messages and lead generation, two studies independently found.

3 Quick Tips for Creating Better — and Quicker — Newsletter Content

Email newsletters provide a perfect opportunity for content marketers to get their message out. The key is to quickly find and deliver useful content that your audience will love. Every business has unique content demands, but here are some basic guidelines for a successful email newsletter campaign.

The Content Match Game: Tips for Better Content Alignment Throughout the Buying Cycle

Content Marketing Institute’s latest webinar outlines a framework that uses four categories to more clearly define potential customers, and help marketers create the type of content that will work best at each phase of the purchase funnel.

7 Ways to Generate Blog Content Ideas Using Web Analytics Insight

Users tell us what they like every time they visit our websites. We just have to stop and listen. Web analytics is a great resource for evaluating user needs. Here are a number of ways web analytics can help you discover what content topics your readers care about.

StumbleUpon Helps Companies Get Their Content ‘Discovered’

When Mint.com, a free, web-based service that provides personal financial management tools, wanted to reach a wider demographic of individuals with different financial needs, they signed up to be a paid content provider with StumbleUpon, a search engine service that finds and recommends web content to its subscribers.

6 “Start-Me-Up” Tips for Novice Content Marketers

The concept of content marketing can be overwhelming for a start-up business owner. Where do you get ideas? And how do you find the time to do it between sales meetings, investor meetings, client meetings and (hopefully) sleep? To help you gain the confidence you need, here are six tips for novices.

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