Sam Sebastian, director of local and B2B markets for Google, answers questions about the future of search.
A consumer group now too powerful for any brand or company to ignore, digital natives are self-ordained experts accustomed to sharing their opinions with the world. They tend to have significant influence, money and decision-making power. Here are the essentials on the habits of digital natives and how to tailor your content to interest and influence them.
Social media tools such as Pinterest and Facebook may be all the rage, but email remains the top social network and is also the bedrock of B2B interactions, including customer communications, transactional messages and lead generation, two studies independently found.
Email newsletters provide a perfect opportunity for content marketers to get their message out. The key is to quickly find and deliver useful content that your audience will love. Every business has unique content demands, but here are some basic guidelines for a successful email newsletter campaign.
When Mint.com, a free, web-based service that provides personal financial management tools, wanted to reach a wider demographic of individuals with different financial needs, they signed up to be a paid content provider with StumbleUpon, a search engine service that finds and recommends web content to its subscribers.