3 Keys to More Compelling Case Studies

Get case studies off the back burner. Many B2B marketers find them to be invaluable tools that increase customer confidence, educate prospects and provide social proof of valuable solutions. Here are three ways to get your content marketing on track by creating compelling case studies that excite and influence potential customers.

5 Tips for Creating Customer Testimonial Podcasts

For many prospects actually hearing real customers endorse a product or service can be very convincing. Use these guidelines to make the most of your customer interviews and produce high quality customer testimonial podcasts.

Content Marketing Strategies of the 7 Media Giants

Believe it or not, we have all been swayed by some almost-invisible forces of content marketing, and we may not even have realized it. But once you do realize how it’s being used all around you, you’ll really see how powerful content marketing really is! Before you think I’m crazy or some kind of conspiracy [...]

Checklist: The 4 Key Qualities of Effective Content

Over the last few years there have been some excellent examples of content marketing that have helped brands position themselves as experts in their field, and they have enjoyed direct business benefits as a result. Yet there are also accounts of campaigns that have swallowed up budget without producing real results. The reason that some [...]

How Ringo Starr Can Help You Create Rockin’ Blog Content

As a blogger, do you know you face the same challenge Ringo Starr faces every time he decides to tour? Ringo always needs more content for his shows. And you always need more content for your blog. Sure, Ringo had a few hits. But does he have enough hits for an entire show? Um, no. [...]

How to Become an Effective Podcaster Using the Interview Format

You may be surprised how willing people in your industry will be to be a guest on your podcast. The podcast medium lends itself well to busy schedules because your guest can be on your podcast show from the comfort of any location that has an Internet connection. A typical podcast interview lasts between 20 and 60 minutes.

/Archives for Interviews