Marketing your white paper before it is launched can help create buzz and get people lined up to read it as soon as it’s available. Start your marketing push a week or two ahead of time and you should have plenty of time to generate excitement and prepare to engage your readers. These tips will help you pave the way for the big launch.
On this third day of CMI’s “best-of” 2011 posts, we share more advanced, authoritative posts from our expert CMI contributors on content marketing ideas, as well as how-to’s on improving your content marketing process and management efficiency.
After months of work, the Content Marketing Playbook is finished. A big thanks to Jonathan Kranz, who worked with me to put this together, and our sponsors PR Newswire and Eloqua for making this possible. What is the Content Marketing Playbook? This year’s Playbook consists of 42 different content marketing tactics, all ranked in popularity [...]
Has this ever happened to you? You run around looking for your car keys. You could’ve sworn you just saw them right there on the counter. But now they’re gone. Then you hear that familiar jingle. You slide your hand into your pocket. Tada! Your keys were right under your nose the whole time.