3 Alternative Content Marketing Strategies

Aside from the regular content marketing challenges, maybe it’s time to start thinking about some alternative ways to drive the content strategy. Look here for more.

5 Reasons for the Great Content Marketing Correction

Why is content marketing the flavor of the year? Simply put, most brands are overweight in paid media and we are going through a correction. Here are five reasons for the shift.

Setting Uncomfortable Content Marketing Goals: Now

If you are comfortable with your content marketing goals, there’s a problem. You need to set uncomfortable goals to win with content marketing. Here’s how.

5 Reasons Why Content Marketing Is No Buzzword

Recently, more and more posts are talking about content marketing as a buzzword. I’m not sure that’s even possible. Here’s five reasons why.

Six Useful Content Marketing Definitions

Looking for a definition of content marketing? Here are six useful examples depending on your current content marketing need – formal, for practitioners and even one for non-believers.

12 Challenges that Stop Marketers from Creating Epic Content Marketing

So many content marketing challenges, so little time. Content marketers often get in their own way… but this is something we can fix. Here are 12 content marketing challenges from Joe Pulizzi, with a few ideas on what the remedies might be.

3 Ways to Extract Brand Stories from Inside the Company

Sometimes getting the best brand stories extracted from inside the organization can be difficult at best. This post focuses on three easy-to-implement ideas that will help you get the most thought leadership content out of your executive employees.

6 Amazing Retail Content Marketing Examples

Want great retail content marketing examples? Here are some great ones from Starbucks, Patagonia, the LCBO, Jeni’s Ice Cream, Lifetime Fitness and Zappos.

Optimizing Social, Search and Content: A Q&A with Lee Odden

An interview by Joe Pulizzi with Optimize author Lee Odden on the power of integrating search, social and content marketing. Lee answers some tough questions include how to measure and structure content initiatives, and what he favorite app is.

5 Content Marketing Lessons from Jackie Robinson #42

April 15th is the 65th anniversary of Jackie Robinson breaking the color barrier. In this post, Joe Pulizzi details five key takeaways from Jackie’s baseball and post-baseball life that pertains to content marketing.

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