Einstein defined insanity as “doing the same thing over and over again and expecting different results.” If your content marketing is on autopilot and you’re not getting the results you want, I wouldn’t say you’re insane, but you could certainly use some fresh ideas. Unremarkable content can also be a big problem if you’re in […]
Why is measurement such a feared word? Maybe it’s the guilt felt by those of us who do too little of it? Or is it because the rules of SEO are changing so quickly (“Focusing on back-links is so last year!”)?
Latest research in Europe found that 82% of readers spent up to 45 minutes reading a custom magazine, and 64% of readers returned to it more than once. Can you imagine your prospects, customers and business partners spending so much active time with your brand? Heaven, right? For this reason, many companies include custom magazines […]
Don’t forget our July issue of CCO magazine when you pack for the beach this month! You’ll want to flip through Jeremy Victor’s countdown of most innovative content marketing projects… our Fab 15! For you CMI groupies, a few of our Fab 15 may look familiar (Eloqua and Velocity Partners make the list) but Jeremy […]
Bento boxes satisfy the obsessive-compulsive disorder-side of my personality, organizing those fishy morsels of sushi goodness into visually beautiful patterns of color and flavor. The bento box is a great visual metaphor for the role of information design in content marketing. Information design is the art of presenting content on the page (or screen) in […]
In my research, there was no current template available for a Chief Content Officer job description. Now there is! Thanks to our call out to the content marketing community a few weeks ago, we’ve put together a Chief Content Officer job description that can serve as a template for the lead storyteller within a brand. […]
UPDATE 5/2/11 – Here is the final Chief Content Officer Job Description Sample as sourced from the comments below and on Facebook. Since the release of Chief Content Officer magazine, we’ve been inundated with emails about a Chief Content Officer job description. I’ve seen some good posts describing the CCO position like this one, as […]
If you are a Chief Content Officer magazine subscriber, keep an eye out for your Big Bad Technology Issue. We are incredibly excited about our issue two line-up.