3 Ways to Break Out of a Content Marketing Rut

Einstein defined insanity as “doing the same thing over and over again and expecting different results.” If your content marketing is on autopilot and you’re not getting the results you want, I wouldn’t say you’re insane, but you could certainly … Continue reading

Content Marketers: Leverage Those Relationships!

One of the thousands of things we learned at Content Marketing World is that people still want (or you could even say need) in-person events. The event itself took the efforts of 100 people, from the staff to speakers to … Continue reading

Content’s Competitive Advantage: Interview with Ann Handley

Do you enjoy hearing how others are leveraging content marketing? How about experts? Are you interested in learning from their industry knowledge and insights? Sometimes hearing what an expert has to say about a subject is an excellent opportunity to improve your content marketing strategy. I sat down (on Skype) with Ann Handley, CCO of MarketingProfs, co-author of Content Rules, and a key speaker at the upcoming Content Marketing World conference. Continue reading

Launching a Printed Custom Magazine: What You Need to Do Before the First Issue

Latest research in Europe found that 82% of readers spent up to 45 minutes reading a custom magazine, and 64% of readers returned to it more than once. Can you imagine your prospects, customers and business partners spending so much … Continue reading

Thinking Outside of the Bento Box to Improve Content Design

Bento boxes satisfy the obsessive-compulsive disorder-side of my personality, organizing those fishy morsels of sushi goodness into visually beautiful patterns of color and flavor. The bento box is a great visual metaphor for the role of information design in content … Continue reading

Chief Content Officer Job Description Sample Template

Editor’s note: Because the content marketing industry continues to evolve, we thought it would be a good time to revisit this essential position in an updated post. In my research, there was no current template available for a Chief Content … Continue reading

Chief Content Officer Job Description

UPDATE 5/2/11 – Here is the final Chief Content Officer Job Description Sample as sourced from the comments below and on Facebook. Since the release of Chief Content Officer magazine, we’ve been inundated with emails about a Chief Content Officer … Continue reading

Quora for Content Marketing: Is it Worth Your Time?

In the second issue of Chief Content Officer magazine, to be released next week, we share our befuddlement about Quora. The premise of the super-hot social site seems sound: posit a question and get crowd-sourced answers back, prioritized by their popularity. But … Continue reading

7 Content Marketing Happenings You Need to Know About

Well, the world of content marketing is getting a whole lot busier these days, including some things you may or may not know about. For this post, I wanted to make sure everyone was updated on the latest content marketing … Continue reading

Print at the Center of a Digital Content Strategy. Are You Mad?

We started our latest press release on the launch of Chief Content Officer magazine (view issue here, subscribe here) with: “Print is Dead. Long live Print.“ Darn right. When we first announced the launch of CCO in print, a number … Continue reading