Joe Pulizzi talks to Mitch Joel — a founding father of blogging and president of Twist Image — about the art of the podcast and what ‘screen’ marketers should keep their eyes on.
The number of niche media sites is growing at a staggering rate. Until recently, a brand wanting to reach one of these communities had two choices: work with an ad network for immediate reach or individually with blogs using “sponsored-content” posts. Two technology start-ups are aiming to make the connection easier.
Marketing your white paper before it is launched can help create buzz and get people lined up to read it as soon as it’s available. Start your marketing push a week or two ahead of time and you should have plenty of time to generate excitement and prepare to engage your readers. These tips will help you pave the way for the big launch.
For various reasons, many companies are still hesitant to embrace blogging. But it must be done. Whether you’re a novice content marketer or a seasoned blogger, we think the tips in this Ultimate Guide to Blogging will help support your efforts.
It’s all about the Conversation, Rick Vosper will tell you. And he’s in a position to know: He cultivated a conversation about biking into a highly creative and successful way to conquer a very specific market.
As a practical matter, many B2B content marketers approach ‘influencers’—including bloggers, analysts and journalists—as though they are essentially the same. In fact, those audiences are totally distinct from one another, and bloggers in particular require a unique approach.