Mitch Joel on Blogging, the Art of Podcasting and the Next Big Thing [Interview]

Joe Pulizzi talks to Mitch Joel — a founding father of blogging and president of Twist Image — about the art of the podcast and what ‘screen’ marketers should keep their eyes on. Continue reading

Two Cool Tools to Help Brands Extend Marketing Reach

The number of niche media sites is growing at a staggering rate. Until recently, a brand wanting to reach one of these communities had two choices: work with an ad network for immediate reach or individually with blogs using “sponsored-content” posts. Two technology start-ups are aiming to make the connection easier. Continue reading

7 Ways to Launch White Papers with a Bang

Marketing your white paper before it is launched can help create buzz and get people lined up to read it as soon as it’s available. Start your marketing push a week or two ahead of time and you should have plenty of time to generate excitement and prepare to engage your readers. These tips will help you pave the way for the big launch. Continue reading

How You Can Enjoy the Benefits of Increasing Your Blogging Output

This is the story of a CEO who discovered the benefits of everyday blogging. It gets results! Instead of viewing your daily blog duties as a chore, consider using these three tactics as motivation. Continue reading

Ready, Set, Write: The Ultimate Guide to Blogging

For various reasons, many companies are still hesitant to embrace blogging. But it must be done. Whether you’re a novice content marketer or a seasoned blogger, we think the tips in this Ultimate Guide to Blogging will help support your efforts. Continue reading

The Content Match Game: Tips for Better Content Alignment Throughout the Buying Cycle

Content Marketing Institute’s latest webinar outlines a framework that uses four categories to more clearly define potential customers, and help marketers create the type of content that will work best at each phase of the purchase funnel. Continue reading

7 Ways to Generate Blog Content Ideas Using Web Analytics Insight

Users tell us what they like every time they visit our websites. We just have to stop and listen. Web analytics is a great resource for evaluating user needs. Here are a number of ways web analytics can help you discover what content topics your readers care about. Continue reading

6 “Start-Me-Up” Tips for Novice Content Marketers

The concept of content marketing can be overwhelming for a start-up business owner. Where do you get ideas? And how do you find the time to do it between sales meetings, investor meetings, client meetings and (hopefully) sleep? To help you gain the confidence you need, here are six tips for novices. Continue reading

Bicycles, Cocktails & Propaganda: A Conversation about Content Marketing

It’s all about the Conversation, Rick Vosper will tell you. And he’s in a position to know: He cultivated a conversation about biking into a highly creative and successful way to conquer a very specific market. Continue reading

Modifying the Rules of PR to Reach Bloggers

As a practical matter, many B2B content marketers approach ‘influencers’—including bloggers, analysts and journalists—as though they are essentially the same. In fact, those audiences are totally distinct from one another, and bloggers in particular require a unique approach. Continue reading