An interview with Mitch Joel—a founding father of blogging and president of Twist Image—about the art of the podcast and what ‘screen’ marketers should keep their eyes on.
Joe Pulizzi: You’re an incredibly prolific blogger for Twist Image. Do you single-handedly write it all?
Mitch Joel: It is 100 percent human me. No one touches it but me.
J: What made you begin blogging and how do you keep up with the pace?
M: My background is in music magazine publishing. Prior to that, I was a music writer. I loved writing about things that were of interest to me. Back in 2002, I was wondering how Twist Image could get its message out there. At that point blogging was just coming into popularity and I thought, “This is unbelievable. I don’t need an editor. I don’t need permission. I don’t need a printer. I can just put my thoughts down and share them.”Continue Reading