When Mint.com, a free, web-based service that provides personal financial management tools, wanted to reach a wider demographic of individuals with different financial needs, they signed up to be a paid content provider with StumbleUpon, a search engine service that finds and recommends web content to its subscribers.
The use of videos in content marketing is growing as more companies try to incorporate visual elements in their content marketing campaigns instead of relying solely on text-based initiatives. A new study by comScore and EXPO found that the best method is to combine both.
Get case studies off the back burner. Many B2B marketers find them to be invaluable tools that increase customer confidence, educate prospects and provide social proof of valuable solutions. Here are three ways to get your content marketing on track by creating compelling case studies that excite and influence potential customers.
Click on www.Dove.com and one of the highlights of the site is a video with basketball star Shaquille O’Neal kissing his mother on the cheek. It is an important example of how Dove’s content marketing team has succeeded in helping to make this brand one of the most desired in 2012 among both men and women.
Although case histories are among the most effective and credible types of marketing content, a surprising number of B2B companies don’t create them. Their customers are hesitant to cooperate and participate. Here are some tips on how to overcome this problem.
A solid editorial strategy can cultivate a captive audience — and help your business convert its members into paying customers and donors. Here are 10 actionable steps to create a successful blog editorial strategy that goes beyond traditional press releases and company news.
Photographs and other static images have often posed a dilemma for content marketers. While they draw people in and serve as an important hook for engagement, from a search perspective, they offer few SEO points and take up valuable real estate, especially on a website’s home page.