StumbleUpon Helps Companies Get Their Content ‘Discovered’

When Mint.com, a free, web-based service that provides personal financial management tools, wanted to reach a wider demographic of individuals with different financial needs, they signed up to be a paid content provider with StumbleUpon, a search engine service that finds and recommends web content to its subscribers.

Mint.com aimed to provide content that demonstrated the usefulness of its site to StumbleUpon subscribers who had indicated they were interested in financial planning as well as self improvement, internet tools and university/college topics. The company split their demographic targeting into male and female, and even promoted their “Wedding Budget Checklist” page in StumbleUpon’s weddings category.Continue Reading

6 “Start-Me-Up” Tips for Novice Content Marketers

The concept of content marketing can be an overwhelming notion for any start-up business owner. Where does content come from? Who does it? How do I find time between sales meetings, investor meetings, client meetings (and sleep) to do it?

You can. In fact, you probably already are. But to help you gain the confidence you need to become a content marketing superstar, here are six tips just for you newbies:

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Use Professional or User-Generated Video? New Survey Says ‘Both.’

video use content marketingThe use of videos in content marketing is growing as more companies try to incorporate visual elements in their content marketing campaigns instead of relying solely on text-based initiatives. Oftentimes, businesses weigh the option of user-generated videos over professionally produced ones. A new study by comScore and EXPO found that the best method is to combine both.

The study analyzed an actual video campaign that included a professionally made “how to” video and a user-generated product video that was created and submitted by an actual product user.Continue Reading

3 Keys to More Compelling Case Studies

According to CMI’s B2B Content Marketing 2012 Benchmarks, Budgets and Trends Report, 70 percent of B2B marketers find case studies to be an effective content marketing tool. That’s because they can increase customer confidence in your organization, educate prospects on how to solve their challenges, and provide social proof that your solutions are valuable.

However, many marketers often put case studies on the back burner while they pursue sexier marketing strategies. Putting off your case study development isn’t a good idea, because you may find yourself with new products or services and not enough proof that they provide ROI.

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5 Questions to Ask before Jumping on the Infographics Bandwagon

Are you just dying to create your own infographic? Seen five new ones in the past 15 minutes?  Think before you design. There’s a lot to consider about infographics, including purpose, relevancy, and the potential for ROI.

As our web becomes even more image-driven, eye-catching and easy-to-digest content is here to stay. While infographics are a great format for translating data into easily shareable, fun images, you have to have a clear purpose and plan in mind before you start.

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Dove Wins Male Consumers By Evoking Memories of Home

Click on www.Dove.com and one of the highlights of the site is a video with basketball star Shaquille O’Neal kissing his mother on the cheek. In the 30-second spot, Shaquille talks about why his mother is the most important woman in his life, and how she helped him be “comfortable in my own skin” – a key tagline for the company.Continue Reading

How to Convince Your Customers to Work with You on Case Histories

Almost everyone seems to agree that case histories are one of the best, if not the best, type of marketing content. Their credibility is unmatched, and they offer the additional benefit of being frequently solicited by publications and blogs as editorial content. A recent CMI and MarketingProfs study on B2B content marketing trends rated case histories as one of the top four most effective tactics among those who use them — with 70 percent of users rating them effective or very effective (an increase of 32 percent over results from 2010).

Yet, when you ask B2B companies if they do case studies, a surprisingly large proportion will answer: “We’d like to, but our customers won’t agree to work with us on them.” Here are some ideas on how to overcome this problem.

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10 Steps to a More Successful Blog Editorial Strategy

Joe Pulizzi is absolutely right: 2012 will be the year that organizations realize the value of original content over content curation.

At Technically Media, we’ve helped museums, non-profits, and others develop blog editorial strategies from scratch. To share an idea of our approach, we point to brands and organizations that have implemented the delivery of useful, original content to their customers. These include American Express’s OPEN Forum, which provides small business adviceKISSmetrics, which offers tips on using its product; and OKCupid, which shows off findings from its treasure trove of data.

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Stipple, Luminate Improve Engagement Rates With Interactive Images

images & seo content CMI News
Photographs and other static images have often posed a dilemma for content marketers. While they draw people in and serve as an important hook for engagement, from a search perspective, they offer few SEO points and take up valuable real estate, especially on a website’s home page.

4 Ways to Tell if You’re Getting the Right Visitors to Your Business Blog

When you’re looking at your business blog metrics, it’s always nice to see high traffic. But the number of visitors your site receives is just a small part of the picture. What’s even more important? Finding out whether your visitors are truly engaging with your content — and, even more importantly, if your site visitors are viable sales prospects.

Try these strategies for assessing whether your content marketing efforts are reaching the right audiences.

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