3 Keys to More Compelling Case Studies

Get case studies off the back burner. Many B2B marketers find them to be invaluable tools that increase customer confidence, educate prospects and provide social proof of valuable solutions. Here are three ways to get your content marketing on track by creating compelling case studies that excite and influence potential customers. Continue reading

5 Questions to Ask before Jumping on the Infographics Bandwagon

Infographics are a great format for translating data into easily shareable, engaging illustrations, but you need to have a clear purpose and plan in mind before you start. Ask yourself these questions before jumping on the infographics bandwagon. Continue reading

How to Convince Your Customers to Work with You on Case Histories

Although case histories are among the most effective and credible types of marketing content, a surprising number of B2B companies don’t create them. Their customers are hesitant to cooperate and participate. Here are some tips on how to overcome this problem. Continue reading

10 Steps to a More Successful Blog Editorial Strategy

A solid editorial strategy can cultivate a captive audience — and help your business convert its members into paying customers and donors. Here are 10 actionable steps to create a successful blog editorial strategy that goes beyond traditional press releases and company news. Continue reading

4 Ways to Tell if You’re Getting the Right Visitors to Your Business Blog

It’s nice to have high traffic on your website, but the number of visitors your site receives does not tell the whole story. Try these strategies for assessing whether your business blog — and other content marketing efforts — are reaching and engaging the right audiences. Continue reading

How to Tell Your Brand Story through the New Facebook Timeline

The new Facebook Timeline format will officially be applied to all business pages at the end of March, but some are already experimenting with the feature. Here are 5 new features that businesses can use to tell their story through the Facebook Timeline, and examples of several companies already doing a great job. Continue reading

Tips for Creating Effective Email and Landing Page Content

Email messages and landing pages are popular marketing tactics, but they must be customized and carefully targeted to be effective. Here are some tips to make sure your efforts get noticed and that your audience finds what it was looking for in your content. Continue reading

Facebook Content Marketing Lessons from Large Brands

What can small businesses learn from their large-business counterparts about content marketing on Facebook? Here is fresh data focusing on the automotive industry that can offer insights for any business looking to grow its Facebook community through its content efforts. Continue reading

6 Steps to Creating Your Content Marketing Style Guide

With the incredible proliferation of content these days, every company needs a good content marketing style guide to provide a basic road map that everyone can follow. Use these six steps to craft a guide that will help create consistent, high-quality business communications in support of your brand. Continue reading

7 Social Media-Inspired Content Marketing Lessons

Content is at the heart of social media. Here are seven social media-inspired content marketing lessons that can help you reach your goals for better engaging your audience. Continue reading