Custom Research

CUSTOM RESEARCH
Insights derived from CMI-custom designed surveys, developed in conjunction with brands.


ion_logoDeliver Peak Experiences with Interactive Content
Fifty-three percent of marketers CMI surveyed in 1Q2016 use interactive content, and 75% of those users say they will use more in 2016 vs. 2015. Check out this white paper for additional key findings and best practices for using interactive content.

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advance_ohioIs Native Advertising the New Black?
Content Marketing Institute recently surveyed its audience to see how marketers are using and perceiving native advertising for content marketing purposes. See the results here, along with guidance on incorporating native into your own content marketing strategy.

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goanimateStart Smart, Scale Up, and Stand Out With Video 
Nearly two-thirds of the B2B respondents to CMI’s annual content marketing survey who use videos say videos are effective at helping them meet their content marketing objectives. Are you ready? Find out with our new research on video creation.

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PRNewswire-1Promoting Your Content Marketing: Time to Orchestrate the Concert of Paid Media
This paper shows that those who are using paid methods and finding them effective do so with wide experimentation, collaboration with cross-functional teams, a meaningful budget, and a greater focus on building an audience as a measurement of success than their less effective peers.

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imaginationlogo-300x40The Evolution of Content Marketing in the Finance Industry: Research and Lessons Learned
Content Marketing Institute examines the finance sector – sharing research about how these marketers use content marketing and highlighting examples, tips, and takeaways from those who are finding success.

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CUSTOM WHITE PAPERS
CMI-authored white papers based on secondary research, conducted on behalf of brands.


adobe_and AC_logo_comboWebinars: They’re Not Just for Leads Anymore
This study explores the reasons why webinars are not being used more often — even though marketers consider them to be among the most effective content marketing tactics — and the ways they can be used more successfully.

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Widen Red Gray Logo RGB (1)Digital Assets Should be Agile, Not Fast
How agile teams, assets and processes create collaborative content, better brands and faster content marketing.

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Widen Red Gray Logo RGB (1)Great Visual Storytelling Takes a Village
How four Cs – collaborate, customize, communicate and connect – help the community of the business manage digital assets.

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northplains_logoDigital Asset Mgt: Three Tickets to the Blockbuster Content Marketing Show
The three best practices we see brands following in order to prepare for and succeed in the new world of digital assets management.

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northplains_logoUsing DAM to Turn Your Content Marketing Up to Eleven
Delve more deeply into the process of digital asset management — and the best practices that can help a brand get more out of moving to a more collaborative environment.

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citrix-logotype-black-gotowebinar_revWebinars: New Views to Creating Customer Experiences
Webinar tools have evolved – and marketers should evolve their use of them. Marketers should look at how webinars can be used as a tool for audience development across every stage of the buyer’s journey.

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Interested in partnering with CMI on an original research project? Complete our form or contact Robert Rose, CMI’s Chief Content Adviser at robert [at] contentinstitute.com.