Insights derived from CMI-custom designed surveys, developed in conjunction with brands.
Deliver Peak Experiences with Interactive Content
Fifty-three percent of marketers CMI surveyed in 1Q2016 use interactive content, and 75% of those users say they will use more in 2016 vs. 2015. Check out this white paper for additional key findings and best practices for using interactive content.
Is Native Advertising the New Black?
Content Marketing Institute recently surveyed its audience to see how marketers are using and perceiving native advertising for content marketing purposes. See the results here, along with guidance on incorporating native into your own content marketing strategy.
Start Smart, Scale Up, and Stand Out With Video
Nearly two-thirds of the B2B respondents to CMI’s annual content marketing survey who use videos say videos are effective at helping them meet their content marketing objectives. Are you ready? Find out with our new research on video creation.
Promoting Your Content Marketing: Time to Orchestrate the Concert of Paid Media
This paper shows that those who are using paid methods and finding them effective do so with wide experimentation, collaboration with cross-functional teams, a meaningful budget, and a greater focus on building an audience as a measurement of success than their less effective peers.
The Evolution of Content Marketing in the Finance Industry: Research and Lessons Learned
Content Marketing Institute examines the finance sector – sharing research about how these marketers use content marketing and highlighting examples, tips, and takeaways from those who are finding success.