Unless you only use original content created by or through your brand on social media, you might be breaking the law. Hashtags and resharing don’t equate permission. Get some insight on what you’re doing wrong and how to make it right.
When it comes to embracing change and moving forward in a more positive direction, we can all learn a few lessons from these winners and finalists from this year's Content Marketing Awards.
Let’s explore the content ideas from three companies that earned a place on Fast Company’s 50 Most Innovative Companies list. Learn how they take purpose-driven or cause marketing to the next level.
Isn't it time you thanked those who make your business successes possible? From grand gestures of goodwill to simple social shout-outs, here are just a few of the ways you can use content to show gratitude to your audience.
Content Marketer of the Year finalists developed and executed a lot of great ideas for their content marketing programs. CMI’s head of content shares the six ideas she’s stealing from them.
How can we build a bridge between content marketing and journalism? An award-winning journalist turned content marketer shares five lessons that have carried over and things you can start doing today.
The National September 11 Memorial & Museum aims to share its stories on the world stage. Learn how this journalist-turned-marketer is taking on the challenge of staying top of mind when that tragic day is 15 years behind us.
With so many content formats available, it's not easy to figure out which ones work best for your business. The 2016 Content Marketing Playbook is your guide to select the right tactics and get the most out of every piece of content.
With over 80% of its 30 billion pins coming from re-pins, Pinterest is a great place for marketers who want to produce engagement. These five foundational tips can get you started optimizing your Pinterest profile for the best results.
In 2015, the CMI team shared over 35 e-books on topics ranging from essential content marketing processes and tactics, to collections of examples, to ideas and advice from sharp minds. Here are 12 of our favorites in case you missed them.
If you acquire content from freelancers or other third parties, you could be in legal trouble if you haven’t taken steps to secure the copyright or proper permission. Learn how you may be violating the law and how to get in compliance.
Brand backstory is the “why” the company is what it is today. Every company has a captivating backstory, but many aren’t making full use of it, and their brand’s content building blocks are missing a key piece. Here’s how to find it.