Search Results for: nonprofit

How to Give Meaning to Your Content

Published: 2017-02-27

Content Marketing World’s most popular speaker Michael Jr. offers a simple statement: “When you understand your ‘why,’ your ‘what’ has more purpose.” It’s poignant, but Michele Linn discovered a deeper meaning for content marketing. Continue reading

One Thing Is Killing Content Marketing and Everyone Is Ignoring It

Published: 2017-02-07

Many marketers from diverse industries have the same problem – their content marketing is similar to everybody else’s in their market.  And their programs aren’t successful. CMI Founder Joe Pulizzi explains why that’s not surprising.

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3 Brands Driving Change With Social Video

Published: 2017-01-27

Cause marketing requires you to tell a story that compels the audience to take action while resisting the pitfalls of coming across as desperate or preaching. These three organizations show how to do that with the power of video. Continue reading

Need Engaging, Authentic Content? Unleash the Power of Conversations

Published: 2017-01-20

Raw, unfiltered perspectives of customers provide powerful, new insights for your content marketing program.  But don’t rely on technology to find out what they have to say. Have a conversation with them and those who work with them.

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Get a Jump on 2017: 11 Can’t-Miss Content Marketing E-Books

Published: 2016-12-30

2017 is shaping up to be a year of big changes. Don’t get caught unprepared: Check out these 11 top e-books to help you achieve content marketing success no matter what the future may have in store. Continue reading

6 Stolen Content Marketing Ideas from the Top Marketers of 2016

Published: 2016-12-28

Content Marketer of the Year finalists developed and executed a lot of great ideas for their content marketing programs. CMI’s head of content shares the six ideas she’s stealing from them. Continue reading

5 Lessons Content Marketing Can Learn from Journalism

Published: 2016-12-21

How can we build a bridge between content marketing and journalism? An award-winning journalist turned content marketer shares five lessons that have carried over and things you can start doing today. Continue reading

This Week in Content Marketing: The Business Case for Content Marketing as PR

Published: 2016-12-10

This week, we examine the fiscal failure of a business built on Facebook and question GoPro’s decision to close its media division. We also explore a video star’s new media venture and share rants, raves, and this week’s TOM example.   Continue reading

The Art and Science of Emotional Engagement

Published: 2016-10-24

As content creators, emotion can be an incredibly powerful engagement tactic, but we have to use it artfully. Let’s explore the science of emotion and how we can use it in an empathetic way to create more meaningful content. Continue reading

From Newbies to Seasoned Marketers: How to Measure Your Content Marketing

Published: 2016-10-09

Justifying marketing spend has been a struggle since the beginning of time. Content marketers face a bigger challenge because the payoff is not immediate. Learn how to start measurement on the right foot and to think short- and long-term. Continue reading