By Joe Pulizzi published April 22, 2017

This Week in Content Marketing: Yes, Apple Will Buy Disney (Someday)

apple-buy-disney-someday

PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher.

In this episode, we discuss the rumor spreading through Wall Street that Apple will buy Disney. We also explore Netflix’s newest billion-dollar business model and six publishing trends Reuters says brands need to pay attention to. Our rants and raves include an overly harsh critique of brand studios and the need to question your choices; then we close the show with an example of the week from Mint.Continue Reading

By Sean Van Guilder published April 21, 2017

5 Modern Content Marketing Best Practices for Getting Found

5-modern-best-practices-foundYou have a content calendar. You have a blog. You have a social media strategy. All you’re missing is, well, the big kahuna: audience share that reflects the value of all the fantastic content you’ve created to promote your brand and your services to the big wide world.

When it comes to content marketing, it’s imperative to stay current with SEO best practices to ensure that your content has the best shot of appearing high on search engine results pages. That means getting crazy smart about how search engines view your content, and how they prioritize rankings based on how helpful your content is at answering the question asked in a search.Continue Reading

By Marcia Riefer Johnston published April 20, 2017

30 Habits of Highly Productive Content Teams [Infographic]

By Sujan Patel published April 19, 2017

4 Metrics to Track Impact of Content Marketing on Brand Awareness

By Jodi Harris published April 18, 2017

Strengthen Your SEO Strategy for 2017

By Ann Gynn published April 17, 2017

What to Do When Your Buyers’ Journey Isn’t Linear (Hint: It Never Is)

By Aman Thakur published April 16, 2017

6 How-To Strategies for Content Promotion

By Joe Pulizzi published April 15, 2017

This Week in Content Marketing: The New Content Business Model Awaits

By Joe Griffin published April 14, 2017

3 Best Practices to Nurture a Content Writer Into an Industry Expert

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