By Jodi Harris published March 28, 2017

Avoid Content Obscurity With 5 Traffic-Boosting SEO Steps

traffic-boosting-seo-steps

If you are creating stellar content, distributing it across the most appropriate channels on a consistent basis, and still aren’t getting the traffic results you expect, it’s probably time that you faced a harsh reality: If your content isn’t appearing on the first results page for relevant search queries, your target audience may never know it exists.

Fortunately, just because audiences haven’t been discovering your content on their own doesn’t mean you need to scrap everything and go back to the drawing board. Chances are the content you’ve created still holds plenty of value — and with a few simple steps, you can save it from obscurity.Continue Reading

By Julia McCoy published March 27, 2017

Google’s Featured Snippets: How to Get Your Content to Appear

google-featured-snippets-content-appear

 In the rush to get on the front page of Google, a major SERP opportunity stands out as the most useful and most relevant available: featured snippets.

The bits of text at the top of many informational searches in Google, featured snippets can drive a ton of attention toward your site and can be an invaluable weapon for marketers.Continue Reading

By Stephanie Stahl published March 26, 2017

Email Drip Campaigns: How to Make Them Smart and Blunder-Free

By Joe Pulizzi published March 25, 2017

This Week in Content Marketing: Is Native Advertising’s Fail on Brands or Publishers?

By Will Blunt published March 24, 2017

7 Promotion Tactics to Get Your Content Noticed

By Sujan Patel published March 23, 2017

Will Artificial Intelligence Replace Manual Content Creation?

By Lisa Murton Beets published March 22, 2017

7 Things Top-Performing Technology Marketers Do With Their Content [New Research]

By Michele Linn published March 21, 2017

Where Should You Spend Time on Your Website? 5 Data-Driven Opportunities

By Julia McCoy published March 20, 2017

Why Does User Intent Matter So Much to Your SEO?

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