By Joe Pulizzi published January 23, 2017

The 7 Traits of Successful Content Marketers

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One of the most influential authors of my personal and career journey is Napoleon Hill.

Napoleon Hill’s classic Think and Grow Rich was first published in 1937. Now, in its 80th anniversary year, Mr. Hill’s lessons are still extremely relevant and valuable.

I had the opportunity to dust off my copy of Think and Grow Rich (from 1960, with dog-eared and coffee-stained pages) a few weeks back during the holiday break. In its relation to content marketing, I noticed some clear takeaways that most corporate marketers simply do not embrace. In the book, 15 powerful chapters are helpful to all individuals, but seven chapters were spot-on relevant to content marketing. Here are quotes from the seven chapters with my notes for each one.Continue Reading

By Sujan Patel published January 22, 2017

How to Produce 300 High-Quality Articles a Year: An 8-Step Process

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I don’t keep a running score, but between posts for my personal and company site plus my columns on business media sites like Inc., Entrepreneur, and Forbes, I create around 300 articles a year.

Managing this effectively isn’t easy. If I simply wrote what I wanted, when I wanted, I’m pretty certain I wouldn’t be in the position I’m in right now. Strategy plays a huge part in what I do. And research shows it’s the same for enterprises – if you don’t have a strategy, your content marketing efforts won’t be as effective as they could be.Continue Reading

By Joe Pulizzi published January 21, 2017

This Week in Content Marketing: Go Home Facebook, Your Journalism Project Is Drunk

By Stephen Dupont published January 20, 2017

Need Engaging, Authentic Content? Unleash the Power of Conversations

By Andrea Fryrear published January 19, 2017

Confused About Agile Marketing? Your Questions Answered

By Aaron Agius published January 18, 2017

Merging Two Blogs: Strategies for Content Success

By Andrew Littlefield published January 17, 2017

How the World’s Best Journalists Bring Interviews to Life

By Neil Patel published January 16, 2017

How to Create Super Shareable Video Content

By Maggie Barr published January 15, 2017

8+ Tools to Find Related Keywords for Your Content

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