By Sasha LaFerte published September 24, 2017

How to Get Customers to Participate in a Case Study

customers-participate-case-study

Customer satisfaction not only drives revenue, it’s also the source of testimonials and case studies – the cornerstones of most marketers’ conversion strategies.

Positive words from your customers build trust and motivate other customers. In fact, most B2B marketers consider customer testimonials (89 percent) and case studies (88 percent) as the most effective content marketing tactics, according to a Salesforce post mentioning B2B content marketing trends.

But getting your loyal customers to participate in a case study is easier said than done. It’s often the hardest part of executing a case study. It’s no small thing for your best customers to take time out of their busy schedule to talk about how your product or service has helped them. Add in the concerns about sharing proprietary information, regulatory hurdles, company policies, and lengthy review cycles and creating a case study is a challenge.

Getting customers to agree to participate is often the hardest part of a #casestudy, says @SashaLaferte. Click To Tweet

Follow these tactics to help persuade your customers and get them excited about participating in your marketing case study.

Continue Reading

By Joe Pulizzi published September 23, 2017

This Week in Content Marketing: Advertising Groups Loathe Apple’s New Browser Policy

apple-new-browser-policy
PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. If you enjoy our show, we would love it if you would rate it or post a review on iTunes.

In this week’s episode

This week, Robert ponders the nature of risk. In the news, we discuss Apple’s new browser settings that have the advertising associations crying wolf. Google kills its “first click free” setting for all pay walls, and Rolling Stone gets put up for sale. Our rants and raves include the fall of bundled television and the Ohio Lottery; then we close the show with an example of the week from Fearless Girl.

Continue Reading

By Kevin Lund published September 22, 2017

How to Keep Your Content Marketing Strategy From Getting Hijacked

By Marcia Riefer Johnston published September 21, 2017

A Step-by-Step Process for Scoring Your Content

By Joe Pulizzi published September 20, 2017

Content Marketing Trends to Watch for 2018

By Aaron Agius published September 19, 2017

Why Your Content Marketing Team Needs a Developer

By John Hall published September 18, 2017

How to Use Your Content Marketing Strategy to Write a Book

By Cameron Conaway published September 17, 2017

How to Establish the Best Social Media KPIs for Your Content Marketing Goals

By Joe Pulizzi published September 16, 2017

This Week in Content Marketing: Special 200th Anniversary Episode + Content Marketing World 2017 Wrap-Up

more articles