By Joe Pulizzi published October 21, 2017

This Week in Content Marketing: Mercedes Launches Revenue-Based Content Model

PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. If you enjoy our show, we would love it if you would rate it or post a review on iTunes.

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In this week’s episode

This week, Robert ponders how we prepare for what’s next. We discuss the Brandwatch/BuzzSumo acquisition and Snapchat’s new location-based services. Mercedes launches its own “killing marketing” model for its integrated content brands, and one article format rises above them all. Our rants and raves include a new marketing model and transparency; then we close with an example of the week from Alcoa.
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By Robert Katai published October 20, 2017

12 Types of Awesome Visual Content You Can Use in Your Blog Posts

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How many times have you pondered over which images to use in a paragraph, blog post, web page, etc.?

I struggle choosing a visual for my content. Yet, it’s important, as frequently cited research shows that images attract more people to the content and help people retain the content they consume longer.

Knowing images are crucial to the success of the post, I focus on the matter even more. Thankfully, in my career I had to learn how to use Adobe Photoshop, Adobe Illustrator, or even Corel Draw. A long time ago, I was a designer for a small advertising agency. Those days helped me understand the difference between good and bad design, which has been helpful in creating a blog.

Today I present 12 types of visuals you can use in a blog post. You do not have to use all of them. See what inspires you given your content marketing strategy, audience, and formats.

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By Marcia Riefer Johnston published October 19, 2017

Why Savvy Marketers Close the Pre- and Post-Sale Content Gap

By Linda Formichelli published October 18, 2017

Email Lists: When Smaller Is Actually Better

By Diane Domeyer published October 17, 2017

How to Speed Up the Process to Find and Hire Top Content Marketing Talent

By Daniel Hochuli published October 16, 2017

The Smart (and Not-So-Smart) Ways to Use Vanity Metrics

By Carlijn Postma published October 15, 2017

How to Take an Audience-First Approach to Your Content

By Joe Pulizzi published October 14, 2017

This Week in Content Marketing: Is Google’s Subscription Gift to Publishers a Trojan Horse?

By Ann Gynn published October 13, 2017

Experts Talk Content Workflow Challenges, Bottlenecks, and Solutions

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