By Gini Dietrich published January 24, 2017

How to Use Earned Media to Boost Your SEO

earned-media-boost-seo

If you haven’t been responsible for media relations, earned media may seem most scary or out of reach, but it really isn’t.

Earned media is one of the most cost-effective ways to raise brand awareness and — if it’s done well — increase sales. Today, though, given that word of mouth is more effective than paid media, earned media is even more crucial to gaining authority for your content efforts and improving your SEO.Continue Reading

By Joe Pulizzi published January 23, 2017

The 7 Traits of Successful Content Marketers

traits-successful-content-marketers

One of the most influential authors of my personal and career journey is Napoleon Hill.

Napoleon Hill’s classic Think and Grow Rich was first published in 1937. Now, in its 80th anniversary year, Mr. Hill’s lessons are still extremely relevant and valuable.

I had the opportunity to dust off my copy of Think and Grow Rich (from 1960, with dog-eared and coffee-stained pages) a few weeks back during the holiday break. In its relation to content marketing, I noticed some clear takeaways that most corporate marketers simply do not embrace. In the book, 15 powerful chapters are helpful to all individuals, but seven chapters were spot-on relevant to content marketing. Here are quotes from the seven chapters with my notes for each one.Continue Reading

By Sujan Patel published January 22, 2017

How to Produce 300 High-Quality Articles a Year: An 8-Step Process

By Joe Pulizzi published January 21, 2017

This Week in Content Marketing: Go Home Facebook, Your Journalism Project Is Drunk

By Stephen Dupont published January 20, 2017

Need Engaging, Authentic Content? Unleash the Power of Conversations

By Andrea Fryrear published January 19, 2017

Confused About Agile Marketing? Your Questions Answered

By Aaron Agius published January 18, 2017

Merging Two Blogs: Strategies for Content Success

By Andrew Littlefield published January 17, 2017

How the World’s Best Journalists Bring Interviews to Life

By Neil Patel published January 16, 2017

How to Create Super Shareable Video Content

more articles