By Joe Pulizzi published November 18, 2017

This Week in Content Marketing: Latest Content Marketing Spending Stats Hard to Believe

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PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. If you enjoy our show, we would love it if you would rate it or post a review on iTunes.

In this week’s episode

This week, Robert ponders the nature of “violent agreement.” We unpack the latest content marketing spending research – and debate whether or not we can actually believe it. Marketing predictions are back again, and we also discuss why Casper is putting Van Winkle’s to sleep. Our rants and raves include building an audience, Snapchat, and the art of questioning; then we close the show with an example of the week on the Maxwell House Haggadah.

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By Ann Gynn published November 17, 2017

How to Capture Captive Audiences With Content

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Imagine having your audience tied to your content with an 8-foot rubber hose for five minutes on a regular basis.

“We’ve got this very, very captive audience – and they’re bored – there’s really no super magic. When people pump gas they have nothing to do,” David Leader, then CEO of Gas Station TV, told NPR a few years ago.

Gas Station TV reaches millions of consumers with its content – a mix of entertainment, news, sports – and advertising. Yes, Gas Station TV is an innovative media company. But it’s a great example of how gas stations are using relevant content delivered in an unexpected way to engage their captive audiences.

.@GasStationTV uses relevant #content delivered in an unexpected way to engage a captive audience. @AnnGynn Click To Tweet

People do a lot of waiting – for an appointment, for food to arrive at the restaurant, for a conference presentation to begin. Add in people who are captive while performing mundane activities like pumping gas or clicking on Wi-Fi agreements at the coffee shop, and the captive audience potential grows exponentially.

If your brand has a captive audience scenario – or access to such an audience – why not explore some nontraditional content opportunities to connect?

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By Marcia Riefer Johnston published November 16, 2017

Why Marketers Need to Think Like Data Scientists (And How to Do It)

By Lisa Murton Beets published November 15, 2017

Beyond the Build – What Content Marketers in Australia Must Do Next [New Research]

By Joe Pulizzi published November 14, 2017

17 Questions to Break Free From Competitive Content Issues

By Michele Linn published November 13, 2017

An Easy-to-Apply Framework to Build Your (New or Mature) Content Marketing Team

By Julia McCoy published November 12, 2017

Content Creation Robots Are Here [Examples]

By Joe Pulizzi published November 11, 2017

This Week in Content Marketing: Is There a Crisis in Content Marketing?

By Stephanie Stahl published November 10, 2017

The Rare White Squirrel Who Eats Pumpkins (and Other Stories of Creativity)

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