By Lisa Murton Beets published February 24, 2017

5 Research Insights to Drive Your Content Marketing

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Now in its seventh year, the Content Marketing Institute/MarketingProfs annual survey of content marketers has evolved with the times. In 2010, content marketing was little more than a buzzword. Most marketers dabbling in the approach were curious about the tactics (e.g., blogging, webinars, events) their peers were using and how well those tactics were working.

Sure, we’re still interested in tactics … but there is so much more to consider now. Content marketing has grown into a complex business discipline composed of many distinct areas — content creation, strategy, distribution, paid promotion, and measurement, to name a few. Managers have to determine the best ways to organize content marketing across the enterprise, how much budget they need, and the mix of roles required to pull it off. There’s always something new to learn.Continue Reading

By Marcia Riefer Johnston published February 23, 2017

Content Technologies: How to Realize the Promises and Avoid the Pitfalls

content-technologies-promises-pitfalls

Content technologies. Can’t live with ’em; can’t live without ’em. How can marketers take advantage of the promises while avoiding the pitfalls – or at least tip the scales in favor of the promises?

We recently put that question to the folks speaking at the Intelligent Content Conference March 28–30 in Las Vegas. One warning came up over and over: Don’t expect technology itself to solve your problems. As Marketoonist Tom Fishburne recently said, “Trying to make an organization ‘customer-centric’ through technology alone is relying on pixie dust.”Continue Reading

By Michele Linn published February 22, 2017

Elevate Your Marketing Career: 5 Ways to Invest in You

By Joe Pulizzi published February 21, 2017

Major Changes Come to Content Marketing World 2017

By Neil Patel published February 20, 2017

4 Content Marketing Things That Turn Off Your Audience

By Jodi Harris published February 19, 2017

Simple Tips for Sleuthing Your Site Performance Using Google Analytics

By Joe Pulizzi published February 18, 2017

This Week in Content Marketing: Medium Picked the Wrong Business Model

By Joe Griffin published February 17, 2017

6 Steps to Find the Perfect Content Marketing Pro

By Marcia Riefer Johnston published February 16, 2017

Want to Scale Up Your Content Operations? 4 Things to Think Big About [Infographic]

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