By Neil Patel published February 20, 2017

4 Content Marketing Things That Turn Off Your Audience

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To fully capitalize your content marketing, you need to click with your audience.

Unfortunately, not all that many content marketers fully realize the effectiveness of their programs – only one-third rate their content marketing strategy as extremely or very effective, according to CMI 2017 B2B research.

Part of the reason for this phenomenon is simply because many content marketers unknowingly engage in tactics that create disconnects with their audience.Continue Reading

By Jodi Harris published February 19, 2017

Simple Tips for Sleuthing Your Site Performance Using Google Analytics

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Editor’s note: Google Analytics is one of the most critical evaluation tools to aid your web-based content. This back-by-popular-demand post has been updated to continue detailing how to measure up for maximum effect.

How do you measure up when it comes to measuring the impact and value of the content you are publishing?

Fortunately, for most questions you may have about your content’s performance, there’s a way to find the answer – and very often, that answer can be found through Google Analytics.Continue Reading

By Joe Pulizzi published February 18, 2017

This Week in Content Marketing: Medium Picked the Wrong Business Model

By Joe Griffin published February 17, 2017

6 Steps to Find the Perfect Content Marketing Pro

By Marcia Riefer Johnston published February 16, 2017

Want to Scale Up Your Content Operations? 4 Things to Think Big About [Infographic]

By Marcus Varner published February 15, 2017

7 Ways to Accelerate Your Content Review and Approval

By Jodi Harris published February 14, 2017

8 Content Marketing Lessons to Live By (and Win Awards)

By Neil Patel published February 13, 2017

9 (More) Lessons From the World’s Best Content Marketing Brands

By Sujan Patel published February 12, 2017

How to Use Content to Get Your Audience to Trust You

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