By Andrea Fryrear published June 22, 2017

How to Stop Wasting Time on the Wrong Content

how-stop-wasting-time-wrong-contentHave you ever spent weeks or even months crafting a perfect piece of content that generated almost no response from your audience? You expected trumpets and confetti, praise-filled emails, maybe even a raise. Instead, you got crickets.

While you might accept these disheartening flops as the cost of doing content marketing, they represent an enormous waste of time and resources.

Fortunately, Agile practices offer an alternative. Rather than putting all your eggs into one big content basket, you can conduct small experiments by releasing minimum viable content. I’ll define this term in a bit. For now, the main thing to note is that minimum viable content enables you to learn what your audience is interested in and then use what you’ve learned to create big, high-effort pieces that perform well.Continue Reading

By Joe Pulizzi published June 21, 2017

2017 Mid-Year Content Marketing Checkup

The months of mid-year-content-marketing-checkupJune and July are the perfect time to reflect on your content marketing strategy. What’s working? What isn’t? What needs to change going into the fall season?

As you complete your internal audit, here are some ideas and questions for consideration to help level up your program.Continue Reading

By Ann Gynn published June 20, 2017

Higher Education: How to Raise Your Content Marketing Game

By Ann Smarty published June 19, 2017

9 Blogging Tools That Will Make Your Job Easier

By Clare McDermott published June 18, 2017

How The Weather Channel Does Social Media

By Joe Pulizzi published June 17, 2017

This Week in Content Marketing: Is Google’s Ad-Blocking Plan Good or Evil?

By Clare McDermott published June 16, 2017

Print’s Very Much Alive: Magazine Examples from 9 Brands

By Marcia Riefer Johnston published June 15, 2017

Why a Good Content Audit Is Your Business’s Best Friend

By Sujan Patel published June 14, 2017

9 Strategies for Using Customer Testimonials in Your Content

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