I don’t keep a running score, but between posts for my personal and company site plus my columns on business media sites like Inc., Entrepreneur, and Forbes, I create around 300 articles a year.
Managing this effectively isn’t easy. If I simply wrote what I wanted, when I wanted, I’m pretty certain I wouldn’t be in the position I’m in right now. Strategy plays a huge part in what I do. And research shows it’s the same for enterprises – if you don’t have a strategy, your content marketing efforts won’t be as effective as they could be.Continue Reading