White Paper Library
Websites are Dead. Long Live Digital Presence
You may not know it, but your digital marketing efforts might be stuck in the 1990s! Especially if you think your website is the end-all-be-all of how you engage with users in the new, digital economy. It’s no longer the only place that you tell your story.
Websites, as you know them, are dead. They are but one piece in a much more complex framework that spans mobile, social, other web-based services, and even TVs. That framework is your digital presence. And if you don’t get a handle on it, if you don’t make the changes you need in how your company engages with users and customers through digital touchpoints, the future of your business is in jeopardy.
It’s a 24/7/365 world out there driven by Facebook, Twitter, and mobile devices. What are you doing to make sure your story stands out above the noise? Fill out the form to the right to download a whitepaper that explains this new “always on, always connect” online word, the components of your digital presence, and how you can gain control of them now to drive the success of your company into the future. Because it’s your story. Make it stick.
In this white paper you will learn:
- Why the web is no longer the sole focus of how you interact with users online
- What it means to embrace “digital first”
- Simple ways to start assessing your digital presence