White Paper Library
The Cost of Not Nurturing Leads
Buyers are now the power brokers in the sales cycle/buy cycle equation. With the Internet’s massive amounts of content, they have the ability to thoroughly research the subject matter, including each and every product or service that meets their needs before they make a purchase decision. Marketers need to change their lead management process to adapt to the buyer’s process. This paper outlines steps that can be taken to drive sales-ready leads with the adoption of nurturing, and the cost of not doing it.
In this white paper you will learn the legacy you are stuck in and the steps essential to change it.