Justifying spend on content can be hard to prove. But as marketers, we all know how important keeping fresh content ready and updated is for demand generation. Check out Marketo’s newest eBook to learn our tried-and-true process for tracking your content’s ROI and justify spend.
Download the eBook to find out how to:
- Define the key metrics that you should track
- Design your programs to be measurable
- Sync your content with your organization’s goals