The Science of Social Video [White Paper]

Brightcove_social_research_thumbThe growing popularity of social video represents a massive opportunity to reach a large and captive audience. But with such a vast array of social media networks to keep track of, how can brands navigate their way around them successfully? And what can they learn about the where, what, and why of current social video viewing habits in order to capitalize on them?

The time to master social video is now. In this report, 5,500 consumers across the U.S., U.K., France, Germany, and Australia were interviewed. The results? Social video is driving significant brand interactions.

  • 81% of audiences engage with brands in social media
  • 79% of respondents agree video is the easiest way to get to know a brand online
  • 53% of the U.S. consumers have made a purchase as a result of watching a branded social video


 

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