The Marketer’s Guide to the Learning Economy

cmi-600x600In this report co-authored by former General Mills CMO Mark Addicks, you’ll learn about a revolution occurring where content marketing and education meet.

At a time when 1 in 3 consumers now block ads, 35 million people are taking online courses and YouTube “How to” searches have grown 70% annually. The message is clear: Stop interrupting and start educating.

Get this guide from The Big Know if you want to learn:

  • 9 Ways Brands Can Win in the $91B Learning Economy
  • Branded Education advice from experts at Content Marketing Institute and Contently
  • Key Consumer Learning Trends from MOOCs and YouTube
  • How to Design Content That Truly Educates
  • How Learning Experiences Drive Smarter Campaigns
  • How to Repurpose Learning Content Across Channels
  • Lessons Learned Building the First Platform Exclusively for Brands to Teach

Ready to Win in the Learning Economy? Get Your Guide Now


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