Content is an essential tool for engaging the many decision makers involved in large-scale tech purchases. The key to content marketing success is delivering your message in the right format, at the right time.
The 2017 Content Connects report studies the content consumption habits of technology professionals, identifying the range of content formats that inform IT buyers and measures the actions that content inspires.
In this eBook, UBM’s Create Your Next Customer and MarketingProfs will use the research findings to cover:
- Reaching IT buyers at every stage of the decision-making journey
- Tips for getting your content right
- Using content to help fuel events
Learn about the range of content formats that inform IT buyers and best practices to transform your assets into content that inspires a sale.