If you are a forward-thinking marketer interested in content, have we got the anthology for you.
Early in 2015, CMI’s Chief Strategy Officer Robert Rose initiated a weekly newsletter – Content Strategy for Marketers – in which he muses on content marketing, content strategy, and the intersection of the two. He shares ideas on how to make your customer experiences more remarkable while improving the way you manage your most important business asset: your content.
He has been known to share a story or two from week to week.
You can now download a select collection of these newsletters in anthology form – The 2015 Content Strategy Field Journal: Ideas From Robert Rose. After you download this e-book, you’ll receive the Content Strategy for Marketers newsletter as well as occasional promotional and third-party sponsor emails. The newsletter will be sent every Saturday with Robert’s latest thoughts (and, chances are, a story or two from week to week). You’ll think about marketing – and your content – differently. You may even find yourself inspired to try out some new ideas (not to mention impress your co-workers).
Did we mention stories?