Books

Check out these Content Marketing Institute books.

Experiences: The 7th Era of Marketing
There is a new era of marketing upon us. The time of reach, frequency, and campaign-oriented approaches is over. And if businesses don’t evolve into this new era, they may find themselves on the wrong side of history. World-renowned marketing experts Robert Rose and Carla Johnson have teamed up and synthesized 5 years of research with global brands into a set of “better practices” that weave together both the “why” and the “how” of navigating this new landscape. By placing strategy before structure, Robert and Carla illustrate WHY the idea of Content Creation Management will be a core discipline within tomorrow’s marketing strategy and HOW content-driven experiences can be created, managed, scaled, promoted, and measured in today’s business. If the goal for businesses is to become more like media companies, this book is the roadmap to get there.

Authors: Robert Rose and Carla Johnson

Epic Content Marketing
No longer can we interrupt our customers with mediocre content (and sales messages) our customers don’t care about. Learn how to draw prospects and customers in by creating information and content they actually want to engage with. This groundbreaking guide gives you all the tools to start creating and disseminating content that leads directly to greater profits and growth.

Author: Joe Pulizzi

Brands in Glass Houses
Brands in Glass Houses shines light on businesses that are revealing themselves authentically, not just as a marketing tactic, but also as a way of doing business. The authors show you how to provide interesting content so customers can connect with your brand on an emotional level, making them more likely to buy from you, talk about you, share their experiences about doing business with you, and, ultimately, listen to what you have to say.

Authors: Dechay Watts and Debbie Williams, with Said Baaghil

Managing Content Marketing: The Real-World Guide for Creating Passionate Subscribers for Your Brand
Learn how to put content marketing to work. Managing Content Marketing shows you, in detail, how to manage content marketing within your organization, whether you come from a small company or multi-billion dollar brand.

Authors: Robert Rose and Joe Pulizzi

The Marketer’s Guide to SlideShare
This book shows you how to optimize your account with all your digital content—from presentations, reports, ebooks, and infographics through to blog feeds and HD videos. There’s never been a SlideShare guidebook for business use—until now. And whether you’re an experienced SlideShare user, just starting out, or yet to make the step, The Marketer’s Guide to SlideShare is for you.

Author: Todd Wheatland

Brandscaping: Unleashing the Power of Partnerships
In this brilliant and groundbreaking book, media and marketing strategist Andrew Davis uncovers how unconventional content partnerships lead to unparalleled marketing success. Brandscaping is both an intellectual exercise and a practical guide written by an entertaining storyteller.

Author: Andrew M. Davis

Your Customer Creation Equation: Unexpected Website Formulas of The Conversion Scientist™
This book will uncover your unique customer creation formula. It doesn’t matter what color your buttons are if you don’t have the right strategies in place. Stop hoping that your website will succeed. Design it for results. Let The Conversion Scientist teach you how.

Author: Brian Massey

Bold Brand: The new rules for differentiating, branding, and marketing your professional services firm.
Bold Brand is a process that any professional services firm can follow to identify, develop, and leverage their brand essence to market themselves in a truly unique way.

Author: Josh Miles

Capturing Community: How to Build, Manage and Market your Online Community
This book shares the keys to successful communities and the wisdom learned from social media marketers. Learn about the tools & techniques to create effective communities online.

Author: Michael Silverman

Get Content Get Customers: Turn Prospects into Buyers with Content Marketing
This is the book that started the content marketing revolution. Learn how to develop compelling content and seamlessly deliver it to customers— without interrupting their lives.

Authors: Joe Pulizzi and Newt Barrett