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Simply writing a killer eBook or producing a humorous video isn’t the path to content marketing success . . . although it’s definitely the start. You need to take the next step and optimize your content so it can be found and have a plan in place to distribute it. The articles below will help you get started.

Choose the right keywords:

  • How to Find the Right Keywords for Your Content Marketing Efforts
  • Where and When Your Keywords Really Matter for SEO

Optimize your content for search engines by following the basics:

  • SEO Fundamentals that Google Can’t Ignore
  • How to Optimize Content When You Don’t Know Jack about SEO
  • The Essential Guide to Meta Descriptions that Will Get You Found Online
  • Everything You Need to Know About Using Title Tags in Content Marketing

Understand optimization trends:

  • Google News Rolls Out News_Keywords – How Will it Affect Your Content Efforts?
  • How to Meet Google’s Newest Quality Standards for Content
  • How to Survive the Google Penguin Update with Effective Content Writing
  • 6 Tips for Optimizing Your Content for the Latest Trends in Consumption

Optimize your content for mobile:

  • 7 Tips for Creating the Right Mobile Experience for Your Website

Have a distribution plan:

  • 7 Steps to Creating Your Content Marketing Channel Plan
  • A Simple and Indispensible Template for Content Marketing Distribution

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How-to Guides

GETTING STARTED
Content Marketing 101 begins
PLAN
Build fundamentals of your plan
AUDIENCE
Understand your core audiences
STORY
Tell your brand story
CHANNELS
Determine your distribution channels
PROCESS
Manage your team and tools
CONVERSATION
Create your content and listen
MEASUREMENT
Prove the effectiveness of your program

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