The last step in the Content Inc. model is to generate revenue using the subscriber base you have built, as well as what you have learned about your audience throughout the process. This could be accomplished by offering something they need, such as consulting services, software, licensed content, paid educational events, etc.
Example of monetization
Rand Fishkin, CEO of Moz (originally called SEOMoz), started a blog on search engine optimization insights back in 2004. In less than five years, Moz had over 100,000 email subscribers.
Rand originally monetized his audience through consulting services; but in 2007 Moz launched a beta subscription service that offered relevant software tools and reports on a paid basis. By 2009, Moz closed its consulting business entirely and focused on selling software to its audience. Below are just a few of the results Moz has achieved.
- 2007: About $450,000 of software revenue.
- 2008: About $1.1 million
- 2009: $3.1 million
- 2010: $5.7 million
- 2011: $11.4 million
- 2012: $21.9 million
- 2013: $29.2 million
Need additional guidance?
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