Chief Content Officer (CCO) is the print and digital magazine offered by the Content Marketing Institute that is published quarterly.

CCO is the first globally-distributed magazine devoted to the fast-growing, evolving field of content marketing. It is written by, for, and about the most innovative, influential global content marketers.

 

The magazine showcases how content marketers are finding success in the field, focusing on the tools, technologies and processes they use to help marketers learn new publishing skills and apply lessons to their own organizations.

 

CCO is available in both print and digital editions. The print edition is FREE to anyone in the continental United States and is mailed quarterly as it is published. Every issue of CCO is available in a free digital edition.

 

PC/Mac Digital Edition

 

Interested in Advertising in CCO? Please contact Peter Loibl at Peter [at] contentinstitute.com for more information.
By Daniel Hatch published February 16, 2018

How to Train a Journalist in Content Marketing

Journalists are a great boon to any content marketing team, but some may need a little help adjusting. Follow these eight tips to ensure a good fit for the former journalist and your brand. Continue reading

By Natalya Minkovsky published February 14, 2018

For the Love of Libraries: How Libraries Use Content to Tell New Stories

Marketers live by the mantra “you can’t be all things to all people.” But that’s what a library does. How do they do that with content marketing? Learn how one Ohio library tackles the challenge in strategic, fun, and creative ways. Continue reading

By Jonathan Crossfield published February 13, 2018

What B2B Brands Need to Know to Succeed on LinkedIn

“Why so serious?” B2B social media content can be just as creative, individual, and trusted as any other content, particularly on LinkedIn. Get an insider’s perspective from the content marketing evangelist from LinkedIn Australia. Continue reading

By Clare McDermott published February 9, 2018

Go Behind the Scenes of Coca-Cola’s Storytelling

The Coca-Cola Co. willingly shares its marketing strategies and approach. That “thought-ware” raises the bar for every brand and makes Coca-Cola strive for better and bolder. Learn from its senior integrated marketing content manager. Continue reading

By Clare McDermott published January 9, 2018

Video Storytelling Secrets From an Award-Winning Series

Great video storytelling doesn’t require a great budget. But it does require planning, well-selected subjects, and a willingness to adapt. Discover the 10 must-dos from the creators of Visa’s award-winning Solo Traveller series. Continue reading

By Britney Muller published January 4, 2018

Voice Search: Is Your Content Prepared for the Verbal Revolution?

Voice-enabled search is a big topic in SEO circles, but many content marketers haven’t embraced the implications. A Moz SEO and content architect shares what you need to know to respond to the growing power of voice search technology. Continue reading

By Kim Moutsos published December 26, 2017

Unsolicited Advice: How to Avoid 4 Content Marketing Blunders

If there’s one thing that never fails to cheer many, it’s unsolicited advice. Catch letters to marketers of brands like Dollar Shave Club and Georgia’s tourism brand about their marketing missteps and gaffes – and some useful remedies. Continue reading