By Mike Agron published May 13, 2016

Ultimate Planning Checklist for Successful Webinars

Webinars breathe life into static content. They can help move your buyer’s sales needle from “just researching” to “ready to buy now.” This five-act checklist will help you plan and execute a well-produced webinar. Continue reading

By Anthony Gaenzle published December 19, 2014

5 Ways to Get More ROI From Your Next Conference

You can get more ROI from your conference participation when you create content before, during, and after the event. These five tips will help your brand’s content marketing, and get the bosses to say yes to that next conference trip. Continue reading

By Shelby Britton published November 25, 2014

6 Ways to Measure Webinar ROI

Content marketers must change the narrative regarding their webinar programs’ effectiveness by tracking and reporting relevant KPIs. Learn how these six categories, from participation to the closed deal, can help measure webinar ROI. Continue reading

By Robert Rose published June 3, 2014

Make the Most of Your B2B Marketing Channels: Research on Webinars

It’s critical that B2B businesses learn to balance the effectiveness of both new and existing marketing channels — and experiment with where it’s best to deliver content during their customer engagement journey. One option that deserves a closer look? Webinars. Get CMI’s new research on webinars.
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By Nis Frome published April 18, 2014

Find the Right Webinar Software for Your Content Plan: 5 Key Questions

Many organizations are reevaluating their webinar software providers. It’s not because they’re unhappy with the software, exactly. It’s more that they had unrealistic expectations for the software in the first place. Ask yourself these 5 key questions to find the right webinar software for your content plan. Continue reading

By Dane Frederiksen published January 22, 2014

5 Steps to Repurposing Killer Online Content from a Webinar

Webinars can be great for sharing expertise with your audience, but the format has drawbacks, so don’t lean on them exclusively. Use these 5 steps to repurpose your webinars into more engaging online content. Continue reading

By Regina Antonio published September 25, 2012

How to Transform Your Webinars into a Content Marketing Gift that Keeps on Giving

WebAttract’s webinar expert Mike Agron shares his approach on how you can transform your webinars into a content marketing gift that keeps on giving. Mike detailed his approach to webinars in a workshop at Content Marketing World 2012. Continue reading

By Mike Agron published August 16, 2012

5 Tips for Creating Professional-Quality Audio Content

For any virtual event — such as webinars, videos and podcasts — good audio is critical to connecting with your audience. Check out these 5 tips for creating professional-quality audio content. Continue reading

By Jodi Harris published May 21, 2012

The 6 Key Metrics You Need to Maximize Webinar Opportunities

The webinar is one of the most powerful formats in the content marketer’s arsenal, and research suggests that nearly half of all B2B marketers are using webinars. Here are six key metrics to help you maximize webinar opportunities for your company or brand. Continue reading

By Jodi Harris published April 25, 2012

Ideas for Kick-Starting Your Content Marketing with Video and Social Media

A recent CMI webinar offers valuable insight into how marketers can best use video and social media to leverage their content, given the high expectations of a tech savvy audience. Check out the webinar for compelling ideas on how to use video to drive awareness, and to see examples of best practices in five key areas. Continue reading