By Rachel Foster published October 10, 2011

Diagnosis: Reimagining the Tried-and-True White Paper

Interactive white papers and video white papers are helping revive the reputation of the B2B marketing workhorse. Some say the value of the B2B white paper is slowly eroding under the weight of its success. White papers were once the simple, … Continue reading

By Rachel Jellinek published October 10, 2011

Do-It-Yourself Video?

A video producer explores the limits of DIY and the absolute importance of b-roll. I never argue that all video must be professionally made. In many cases, creating your own video is in fact the best approach. But all of … Continue reading

By Paula Crerar published August 30, 2011

Video Infographic Worth 1000 Content Marketing Words

Video infographics are shaping up to be the new powerhouse of content marketing. Chances are you are already familiar with them and have seen at least one example after it has gone viral. What is a video infographic? By definition, … Continue reading

By Thomas Clifford published March 28, 2011

Why Video Interview Content Falls Short (And How to Fix It)

Think all video interviews go smoothly? Think again. If interviews are part of your plan to capture exceptional, engaging video content, you’re counting on someone else to give you what you want. And that can be risky. What’s the biggest … Continue reading

By Constance Semler published March 7, 2011

How to Boost Audio Quality to Make Your Content More Effective

Video gets a lot of play in content marketing and social media, so much so that audio is like a neglected stepsister. The time is ripe for her to break out and claim her rightful place in your content marketing … Continue reading

By Thomas Clifford published March 1, 2011

5 Engaging Video Ingredients: Deconstructing a TEDTalk Mini-Documentary

It goes by many names. A marketing video. A branding documentary. A corporate video. Call it what you will, every once in a while, I’ll bump into one of these short videos and I’ll be amazed at what I’m watching.

By Nate Riggs published February 25, 2011

3 Examples of Media Production Equipment That Will Enhance Your Content Marketing Program

For most businesses working to integrate online content into their marketing mix, it’s essential to produce high-quality video and image content. If you don’t have a background in media production, it can be a daunting challenge.  While having a solid strategy for … Continue reading

By Michele Linn published December 29, 2010

6 Videos to Inspire Content Marketers

Videos are taking on steam in the content marketing world. According to research from KingFishMedia, 35% of corporate managers/marketers are currently using a YouTube Channel as a social media tactic, with 44% planning to do so in the next 12 … Continue reading

By Russell Sparkman published October 11, 2010

How To Plan a Video Budget

Content marketing clients interested in incorporating video into their publishing understandably start by asking the question, “how much does a video cost?” There’s no easy answer, of course. My own answer is usually prefaced with the analogy of trying to … Continue reading

By Shelly Bowen published September 7, 2010

How to Plan for Exceptional, Engaging Video Content

Video content can bring your brand to life. Reach and attract a new audience. Explain and visually communicate a new or complex process or product. Even better, these days you probably have several video cameras in the office — just check your co-workers’ phones. But before you hit “record,” it’s helpful to think about video much like you would any other type of online content: you need a strategy. Continue reading