By Robert Rose published January 3, 2012

Content Marketing Storytelling: Secrets from the Big Screen

In this video post, Robert Rose, co-author with Joe Pullizzi of “Managing Content Marketing,” discusses what brands can learn from big-screen storytelling, as well as from Joseph Campbell: creating “heroic” content that speaks to your audience such that they readily carry your brand’s story to others. Continue reading

By Michael Kolowich published December 19, 2011

5 Tips for Injecting Personality into Your Online Presentations

At the heart of every great presentation is a skilled presenter. Great presenters are storytellers. And because audiences need more than slides, they tell stories with powerful interpersonal communication tools, like gestures, posture, and facial expressions. Great presenters know we’re … Continue reading

By Thomas Clifford published October 20, 2011

Hollywood’s Secret Storytelling Sauce: A Template for Marketing Videos

It’s no secret that Hollywood is known for telling some of the world’s greatest stories. Of course, it’s easy for Hollywood to tell great stories — it has a “secret storytelling sauce.” But Hollywood doesn’t have to be the only … Continue reading

By Rachel Jellinek published October 10, 2011

What Is B-Roll and Why Is It So Valuable?

B-roll is the extra footage captured to enrich the story you’re telling and to have greater flexibility when editing. Instead of featuring only talking heads on video, you want to have other images you can cut away to that will … Continue reading

By Rachel Jellinek published October 10, 2011

Let’s Talk Video Equipment

For the self-producer, here are some things to consider when selecting equipment: A video camera. This is pretty obvious, of course, but which one? There are thousands from which to choose that will be perfectly adequate for the DIY producer. … Continue reading

By Rachel Foster published October 10, 2011

Diagnosis: Reimagining the Tried-and-True White Paper

Interactive white papers and video white papers are helping revive the reputation of the B2B marketing workhorse. Some say the value of the B2B white paper is slowly eroding under the weight of its success. White papers were once the simple, … Continue reading

By Rachel Jellinek published October 10, 2011

Do-It-Yourself Video?

A video producer explores the limits of DIY and the absolute importance of b-roll. I never argue that all video must be professionally made. In many cases, creating your own video is in fact the best approach. But all of … Continue reading

By Paula Crerar published August 30, 2011

Video Infographic Worth 1000 Content Marketing Words

Video infographics are shaping up to be the new powerhouse of content marketing. Chances are you are already familiar with them and have seen at least one example after it has gone viral. What is a video infographic? By definition, … Continue reading

By Thomas Clifford published March 28, 2011

Why Video Interview Content Falls Short (And How to Fix It)

Think all video interviews go smoothly? Think again. If interviews are part of your plan to capture exceptional, engaging video content, you’re counting on someone else to give you what you want. And that can be risky. What’s the biggest … Continue reading

By Constance Semler published March 7, 2011

How to Boost Audio Quality to Make Your Content More Effective

Video gets a lot of play in content marketing and social media, so much so that audio is like a neglected stepsister. The time is ripe for her to break out and claim her rightful place in your content marketing … Continue reading