By Joe Pulizzi published July 25, 2015

This Week in Content Marketing: Content Marketing Budgets Still the Size of Pluto

In This Old Marketing, Joe and Robert talk the increase in how-to videos on YouTube, research on trust and culture, and how content marketing is a sliver of total advertising dollars. Plus raves cover Mark Zuckerberg and Comic-Con. Continue reading

By Joe Pulizzi published May 30, 2015

This Week in Content Marketing: Publisher Cuts Lead to Content Opportunities for Brands

In This Old Marketing, Joe and Robert talk about a CMI acquisition, AOL’s content brands, and Spotify’s additions. They also talk about the opportunities for brands when publishers cut back. Rants and raves include Purina’s Puppyhood. Continue reading

By Ryan Stewart published April 17, 2015

Jump-Start Your Video Optimization and Promotion

You already know the power of video uploads. The real challenge lies in getting your videos viewed and ranked. Jump-start the signals with these easy and practical optimization and promotion tips that you can start doing today. Continue reading

By Joe Pulizzi published January 31, 2015

This Week in Content Marketing: The Battle for Super Bowl Halftime Attention Is On

This week, Joe and Robert discuss YouTube’s Super Bowl halftime play, critique a new primer on native advertising, and explore whether or not LinkedIn’s plans to launch corporate communication tools make sense for enterprises. Rants and raves include a comparison of CMS and ad management systems. And they wrap up with a #ThisOldMarketing example that opens the kimono on the Jaeger clothing brand. Continue reading

By Jay Acunzo published January 29, 2015

The Critical Importance of “Segment Thinking” in Content Marketing

The true measure of great content is the same as the true measure of great people: It’s what’s on the inside that counts. Think more about your actual content, and begin with a subtle but powerful element of content production – segments. Continue reading

By Kristen Lunman published October 20, 2014

5 Videos Your Business Can’t Live Without

Developing a strategy for your video marketing involves knowing how to match the video format to your purpose. Learn why you need to know these five types of videos – brand, explainer, case study, demo and culture – and see who’s already doing them well. Continue reading

By Evan Rodgers published October 14, 2014

Hear the Call? 3 Steps for Better Video CTAs

Creating an engaging and tightly integrated call to action for your video isn’t easy. Create a funny voiceover or a slick-motion graphic? Incorporate it in the video or the description? The right answers hinge on what you want to achieve. Learn how these three steps will enable you to create more effective CTAs for your video marketing. Continue reading

By Andrew Davis published August 31, 2014

4 Branded Content Lessons From a Content Cancellation

In his new column for Chief Content Officer Magazine, Andrew Davis is dishing out content marketing advice to unsuspecting targets — whether they want it or not. This time, Davis takes video hosting company Wistia to task and comes away with 4 branded content lessons from a content cancellation. Continue reading

By Clare McDermott published August 28, 2014

7 Inspiring Lessons from 2014’s Top Content Marketers

Today we are excited to announce the finalists competing for the title of the 2014 Content Marketing Awards’ Content Marketer of the Year. They have already won in individual categories, and as we celebrate their accomplishments, it’s also important to understand what they’re doing well. As we review their work, we can get 7 inspiring lessons from the year’s top content marketers. Continue reading

By Michael Litt published August 5, 2014

3 Ways to Improve Marketing ROI with Video Content

As content marketing budgets continue to increase, tracking is critical to understanding whether your content strategy is effective. Luckily, just as online video content is becoming the most popular format, it’s also one of the most measurable content media you can add to your mix. Get 3 ways to improve marketing ROI with video content. Continue reading