By Shelly Bowen published September 7, 2010

How to Plan for Exceptional, Engaging Video Content

Video content can bring your brand to life. Reach and attract a new audience. Explain and visually communicate a new or complex process or product. Even better, these days you probably have several video cameras in the office — just check your co-workers’ phones. But before you hit “record,” it’s helpful to think about video much like you would any other type of online content: you need a strategy. Continue reading

By Sarah Mitchell published July 5, 2010

Get Inspired: How a Clever Design of an Email Banner Can Improve Content

As most content marketers know, great content is more than compelling words. You want your readers to want to read your content, which makes design a critical part of any website, email or stand-alone piece. While this is something you … Continue reading

By David Meerman Scott published June 16, 2010

Want to Write an Ebook? Get Inspired with These Tips and Samples

One of the most powerful forms of content marketing is the ebook. Never before has a medium allowed an idea (or a product) to spread instantly to millions of consumers the way that the Web does. Ebooks are true examples … Continue reading

By Kevin Lund published June 15, 2010

How to Create a Custom Magazine Cover that Rocks

Though it’s said you can’t judge a book by its cover, you can decide if you want to read it – especially if the book we’re talking about is a magazine. Think about it. Given the choice, if you’re waiting … Continue reading

By Wally Koval published June 14, 2010

5 Ways to Expand Your Audience with Video (It’s Easier Than You Think!)

How important is video to your content marketing strategy? If you guessed “Very,” then you are correct! (*Ding ding ding* We have a winner!) Video has increasingly become a mainstay medium for distribution and consumption of content online, and it … Continue reading

By Clare McDermott published May 22, 2010

How to Use Information Design to Improve Content Marketing

You have developed a content marketing strategy and assembled your subject-matter experts to provide whip-smart analysis and compelling story-telling. But how will you package your content for delivery to prospects & clients?