By Rachel Jellinek published October 10, 2011

What Is B-Roll and Why Is It So Valuable?

B-roll is the extra footage captured to enrich the story you’re telling and to have greater flexibility when editing. Instead of featuring only talking heads on video, you want to have other images you can cut away to that will … Continue reading

By Rachel Jellinek published October 10, 2011

Let’s Talk Video Equipment

For the self-producer, here are some things to consider when selecting equipment: A video camera. This is pretty obvious, of course, but which one? There are thousands from which to choose that will be perfectly adequate for the DIY producer. … Continue reading

By Rachel Foster published October 10, 2011

Diagnosis: Reimagining the Tried-and-True White Paper

Interactive white papers and video white papers are helping revive the reputation of the B2B marketing workhorse. Some say the value of the B2B white paper is slowly eroding under the weight of its success. White papers were once the simple, … Continue reading

By Rachel Jellinek published October 10, 2011

Do-It-Yourself Video?

A video producer explores the limits of DIY and the absolute importance of b-roll. I never argue that all video must be professionally made. In many cases, creating your own video is in fact the best approach. But all of … Continue reading

By Paula Crerar published August 30, 2011

Video Infographic Worth 1000 Content Marketing Words

Video infographics are shaping up to be the new powerhouse of content marketing. Chances are you are already familiar with them and have seen at least one example after it has gone viral. What is a video infographic? By definition, … Continue reading

By Joe Chernov published August 22, 2011

Infographics in 15 Minutes

Fifteen minutes might just be the perfect length for a presentation. It forces the speaker to focus on the essentials, and it’s over before the audience’s minds begin to wander. When I present, How to Create Attention, Interest and Sales … Continue reading

By Pam Didner published July 18, 2011

Content is King, Creative is Queen: How to Keep the King and Queen in the Whole Game

How do you break through the deluge of constant texting, e-mailing, Tweeting, ”Facebooking,” and online gaming to reach your audience in a meaningful way? One answer: It’s not only what you deliver (content) but also  how you deliver it (creative). … Continue reading

By Thomas Clifford published July 13, 2011

The ABCs of Working with a Graphic Designer (for the First Time)

If you’ve never worked with a graphic designer before, you might wonder where to start. Let’s say you’re repurposing your existing articles into an e-book. And let’s also say you’re thinking of having a custom graphic design. Some obvious questions … Continue reading

By Joe Chernov published June 28, 2011

Planned Obsolescence: The Key to Content Marketing

Last September, MarketingProfs and Junta42 teamed up to produce a report on the state of content marketing. Their research concluded that marketers’ top three content-related challenges were: Producing engaging content (36%) Producing enough content (21%) Having sufficient budget to create … Continue reading

By Clare McDermott published June 17, 2011

Thinking Outside of the Bento Box to Improve Content Design

Bento boxes satisfy the obsessive-compulsive disorder-side of my personality, organizing those fishy morsels of sushi goodness into visually beautiful patterns of color and flavor. The bento box is a great visual metaphor for the role of information design in content … Continue reading