By Nate Riggs published February 25, 2011

3 Examples of Media Production Equipment That Will Enhance Your Content Marketing Program

For most businesses working to integrate online content into their marketing mix, it’s essential to produce high-quality video and image content. If you don’t have a background in media production, it can be a daunting challenge.  While having a solid strategy for … Continue reading

By Michele Linn published December 29, 2010

6 Videos to Inspire Content Marketers

Videos are taking on steam in the content marketing world. According to research from KingFishMedia, 35% of corporate managers/marketers are currently using a YouTube Channel as a social media tactic, with 44% planning to do so in the next 12 … Continue reading

By Michele Linn published December 28, 2010

Want to Incorporate Design into Your Content? Check Out These Infographics

As readers’ attention spans become shorter, visuals becoming increasingly important. Sometimes the best content is presented in a graphic that readers can quickly understand. My prediction is that infographics are going to become more important to content marketing programs, so … Continue reading

By Tom Halligan published October 22, 2010

Every Picture Tells A Story: Tips to Build Graphics, Illustrations and Charts to Enhance Content

Every writer, editor and art designer knows (or should know) that the odds of a reader plowing through an entire magazine, newsletter or any lengthy publication are slim because readers are bombarded with options and have limited time. But, as … Continue reading

By Russell Sparkman published October 11, 2010

How To Plan a Video Budget

Content marketing clients interested in incorporating video into their publishing understandably start by asking the question, “how much does a video cost?” There’s no easy answer, of course. My own answer is usually prefaced with the analogy of trying to … Continue reading

By Sarah Mitchell published September 23, 2010

How to Make the Case for Design in Content Marketing

What is the biggest problem you face in your content marketing strategy? In the B2B Content Marketing: 2010 Benchmarks, Budgets and Trends study published last week, 66% of respondents identified a challenge with the production of the content. Split between … Continue reading

By Shelly Bowen published September 7, 2010

How to Plan for Exceptional, Engaging Video Content

Video content can bring your brand to life. Reach and attract a new audience. Explain and visually communicate a new or complex process or product. Even better, these days you probably have several video cameras in the office — just check your co-workers’ phones. But before you hit “record,” it’s helpful to think about video much like you would any other type of online content: you need a strategy. Continue reading

By Sarah Mitchell published July 5, 2010

Get Inspired: How a Clever Design of an Email Banner Can Improve Content

As most content marketers know, great content is more than compelling words. You want your readers to want to read your content, which makes design a critical part of any website, email or stand-alone piece. While this is something you … Continue reading

By David Meerman Scott published June 16, 2010

Want to Write an Ebook? Get Inspired with These Tips and Samples

One of the most powerful forms of content marketing is the ebook. Never before has a medium allowed an idea (or a product) to spread instantly to millions of consumers the way that the Web does. Ebooks are true examples … Continue reading

By Kevin Lund published June 15, 2010

How to Create a Custom Magazine Cover that Rocks

Though it’s said you can’t judge a book by its cover, you can decide if you want to read it – especially if the book we’re talking about is a magazine. Think about it. Given the choice, if you’re waiting … Continue reading