By Pam Didner published July 18, 2011

Content is King, Creative is Queen: How to Keep the King and Queen in the Whole Game

How do you break through the deluge of constant texting, e-mailing, Tweeting, ”Facebooking,” and online gaming to reach your audience in a meaningful way? One answer: It’s not only what you deliver (content) but also  how you deliver it (creative). … Continue reading

By Thomas Clifford published July 13, 2011

The ABCs of Working with a Graphic Designer (for the First Time)

If you’ve never worked with a graphic designer before, you might wonder where to start. Let’s say you’re repurposing your existing articles into an e-book. And let’s also say you’re thinking of having a custom graphic design. Some obvious questions … Continue reading

By Joe Chernov published June 28, 2011

Planned Obsolescence: The Key to Content Marketing

Last September, MarketingProfs and Junta42 teamed up to produce a report on the state of content marketing. Their research concluded that marketers’ top three content-related challenges were: Producing engaging content (36%) Producing enough content (21%) Having sufficient budget to create … Continue reading

By Clare McDermott published June 17, 2011

Thinking Outside of the Bento Box to Improve Content Design

Bento boxes satisfy the obsessive-compulsive disorder-side of my personality, organizing those fishy morsels of sushi goodness into visually beautiful patterns of color and flavor. The bento box is a great visual metaphor for the role of information design in content … Continue reading

By Thomas Clifford published March 28, 2011

Why Video Interview Content Falls Short (And How to Fix It)

Think all video interviews go smoothly? Think again. If interviews are part of your plan to capture exceptional, engaging video content, you’re counting on someone else to give you what you want. And that can be risky. What’s the biggest … Continue reading

By Constance Semler published March 7, 2011

How to Boost Audio Quality to Make Your Content More Effective

Video gets a lot of play in content marketing and social media, so much so that audio is like a neglected stepsister. The time is ripe for her to break out and claim her rightful place in your content marketing … Continue reading

By Thomas Clifford published March 1, 2011

5 Engaging Video Ingredients: Deconstructing a TEDTalk Mini-Documentary

It goes by many names. A marketing video. A branding documentary. A corporate video. Call it what you will, every once in a while, I’ll bump into one of these short videos and I’ll be amazed at what I’m watching.

By Nate Riggs published February 25, 2011

3 Examples of Media Production Equipment That Will Enhance Your Content Marketing Program

For most businesses working to integrate online content into their marketing mix, it’s essential to produce high-quality video and image content. If you don’t have a background in media production, it can be a daunting challenge.  While having a solid strategy for … Continue reading

By Michele Linn published December 29, 2010

6 Videos to Inspire Content Marketers

Videos are taking on steam in the content marketing world. According to research from KingFishMedia, 35% of corporate managers/marketers are currently using a YouTube Channel as a social media tactic, with 44% planning to do so in the next 12 … Continue reading

By Michele Linn published December 28, 2010

Want to Incorporate Design into Your Content? Check Out These Infographics

As readers’ attention spans become shorter, visuals becoming increasingly important. Sometimes the best content is presented in a graphic that readers can quickly understand. My prediction is that infographics are going to become more important to content marketing programs, so … Continue reading