By Robert Katai published April 30, 2017

5 Important Visual Lessons From Designers for Content Marketers

You can’t speak proficiently about visuals for your content marketing if you don’t talk with the people who create them – the designers. Now, expert designers share the five tips every marketer should know about visual content. Continue reading

By Aaron Orendorff published March 19, 2017

Humanize Your Brand: 3 Ways to Create a Visual Social Media Calendar

How can you rescue your social media approach and create truly compelling content? Create a social media calendar built around three of the primary reasons people engage on social media – holidays, events, and trends. Continue reading

By Joe Pulizzi published March 18, 2017

This Week in Content Marketing: It Doesn’t Matter If You Call It Content Marketing

We reveal reasons why publishers struggle with the content studio model, explore print’s potential for targeting teens and tweens, and share views on new video research. We also share rants, raves, and an artful example of the week. Continue reading

By Juan Mendez published March 17, 2017

5 Types of Video Content Perfect for Each Stage of the Customer Journey

How do you create engaging content to help prospects get through the customer journey? Video is an ideal tool. But one video won’t work for all stages of your sales funnel. Learn what types work best at each level. Continue reading

By Josh Brown published March 15, 2017

13 Steps to Live-Stream Video the Smart Way

Live-stream video may seem as simple as hitting the record button and talking. But it requires a lot of work to make it a great experience for your viewers – and your brand. Execute these 13 points before, during, and after your video. Continue reading

By Joseph Kalinowski published March 1, 2017

Things to Consider Before Crowdsourcing Design

Are you considering crowdsourcing your visual content? It can work under the right circumstance. But often, you’re not set up for the ideal. Here’s what you need to know about how to crowdsource visuals and when to avoid it. Continue reading

By Mike Murray published January 31, 2017

SEO and Website Image Optimization 10-Point Checklist for Marketers

SEO image optimization should be second nature for content marketers, but it’s easily overlooked. Search traffic loses when haste wins. Follow this 10-point checklist to win the SEO image game. Continue reading

By Cyndi Knapic published January 27, 2017

3 Brands Driving Change With Social Video

Cause marketing requires you to tell a story that compels the audience to take action while resisting the pitfalls of coming across as desperate or preaching. These three organizations show how to do that with the power of video. Continue reading

By Clare McDermott published January 26, 2017

How Virtual Reality Could Change Content Marketing

As virtual and augmented reality get a foothold, marketers must understand how and when to dive in. An early pioneer in VR for brands shares the lessons she learned and several organizations already doing it well. Continue reading

By Neil Patel published January 16, 2017

How to Create Super Shareable Video Content

Videos are more likely to be viewed than other content format. While luck sometimes decides which videos go viral, you can do things to get luck on your side. Here are some tips to help you create super shareable videos. Continue reading