By Lisa Murton Beets published June 7, 2017

Interactive Content Fuels Customer Experiences [Research]

Nearly half of marketers surveyed by CMI are using interactive content. Their top reason? Engagement, followed by audience engagement and brand awareness. Learn more about marketers and interactive content in our latest research. Continue reading

By Ann Smarty published May 9, 2017

How to Create Useful How-To Video Content: Essential Toolbox

If you want to tap into video content, how-to videos are probably your best bet. How-to searches on YouTube are growing 70% year over year. And videos rank incredibly well in Google search results. Here’s a toolbox to get started. Continue reading

By Nadya Khoja published May 7, 2017

7 Principles to Creating Great Infographics

Sure you can pretty much create an infographic for any blog post, but that doesn’t mean it will perform spectacularly. Follow these seven principles to create compelling infographics your audience wants to view, share, and link to. Continue reading

By Joe Pulizzi published May 6, 2017

This Week in Content Marketing: New York Times Leverages Snapchat as a Marketing Tool

We bond over a Heineken spot that bridges the gap between opposing viewpoints, and explore the New York Times’ Snapchat debut. We cover net neutrality in our rants and raves, then wrap up with an example of the week from Pirelli. Continue reading

By Robert Katai published April 30, 2017

5 Important Visual Lessons From Designers for Content Marketers

You can’t speak proficiently about visuals for your content marketing if you don’t talk with the people who create them – the designers. Now, expert designers share the five tips every marketer should know about visual content. Continue reading

By Aaron Orendorff published March 19, 2017

Humanize Your Brand: 3 Ways to Create a Visual Social Media Calendar

How can you rescue your social media approach and create truly compelling content? Create a social media calendar built around three of the primary reasons people engage on social media – holidays, events, and trends. Continue reading

By Joe Pulizzi published March 18, 2017

This Week in Content Marketing: It Doesn’t Matter If You Call It Content Marketing

We reveal reasons why publishers struggle with the content studio model, explore print’s potential for targeting teens and tweens, and share views on new video research. We also share rants, raves, and an artful example of the week. Continue reading

By Juan Mendez published March 17, 2017

5 Types of Video Content Perfect for Each Stage of the Customer Journey

How do you create engaging content to help prospects get through the customer journey? Video is an ideal tool. But one video won’t work for all stages of your sales funnel. Learn what types work best at each level. Continue reading

By Josh Brown published March 15, 2017

13 Steps to Live-Stream Video the Smart Way

Live-stream video may seem as simple as hitting the record button and talking. But it requires a lot of work to make it a great experience for your viewers – and your brand. Execute these 13 points before, during, and after your video. Continue reading

By Joseph Kalinowski published March 1, 2017

Things to Consider Before Crowdsourcing Design

Are you considering crowdsourcing your visual content? It can work under the right circumstance. But often, you’re not set up for the ideal. Here’s what you need to know about how to crowdsource visuals and when to avoid it. Continue reading