By Pamela Muldoon published February 25, 2015

How a Quilter Turned a Hobby Problem Into an Empire

Claim Your Fame shows you a new way to think about business. Host Andrew Davis takes you from the world’s largest ball of paint to the quick-quilting capital of the world, and even to the moon, to show you how to stake your claim. Continue reading

By Joe Pulizzi published January 31, 2015

This Week in Content Marketing: The Battle for Super Bowl Halftime Attention Is On

This week, Joe and Robert discuss YouTube’s Super Bowl halftime play, critique a new primer on native advertising, and explore whether or not LinkedIn’s plans to launch corporate communication tools make sense for enterprises. Rants and raves include a comparison of CMS and ad management systems. And they wrap up with a #ThisOldMarketing example that opens the kimono on the Jaeger clothing brand. Continue reading

By Jay Acunzo published January 29, 2015

The Critical Importance of “Segment Thinking” in Content Marketing

The true measure of great content is the same as the true measure of great people: It’s what’s on the inside that counts. Think more about your actual content, and begin with a subtle but powerful element of content production – segments. Continue reading

By Pamela Muldoon published December 17, 2014

How to Build YouTube Subscribers: An Inspiring Story From a Niche Brand

Claim Your Fame shares the stories of brilliant businesspeople who leverage the online world using their passion and magnetic personality to drive revenue. Host Andrew Davis debuts the series with Chief Folding Fanatic Trish Witkowski. Continue reading

By Kristen Lunman published October 20, 2014

5 Videos Your Business Can’t Live Without

Developing a strategy for your video marketing involves knowing how to match the video format to your purpose. Learn why you need to know these five types of videos – brand, explainer, case study, demo and culture – and see who’s already doing them well. Continue reading

By Evan Rodgers published October 14, 2014

Hear the Call? 3 Steps for Better Video CTAs

Creating an engaging and tightly integrated call to action for your video isn’t easy. Create a funny voiceover or a slick-motion graphic? Incorporate it in the video or the description? The right answers hinge on what you want to achieve. Learn how these three steps will enable you to create more effective CTAs for your video marketing. Continue reading

By Andrew Davis published August 31, 2014

4 Branded Content Lessons From a Content Cancellation

In his new column for Chief Content Officer Magazine, Andrew Davis is dishing out content marketing advice to unsuspecting targets — whether they want it or not. This time, Davis takes video hosting company Wistia to task and comes away with 4 branded content lessons from a content cancellation. Continue reading

By Clare McDermott published August 28, 2014

7 Inspiring Lessons from 2014’s Top Content Marketers

Today we are excited to announce the finalists competing for the title of the 2014 Content Marketing Awards’ Content Marketer of the Year. They have already won in individual categories, and as we celebrate their accomplishments, it’s also important to understand what they’re doing well. As we review their work, we can get 7 inspiring lessons from the year’s top content marketers. Continue reading

By Michael Litt published August 5, 2014

3 Ways to Improve Marketing ROI with Video Content

As content marketing budgets continue to increase, tracking is critical to understanding whether your content strategy is effective. Luckily, just as online video content is becoming the most popular format, it’s also one of the most measurable content media you can add to your mix. Get 3 ways to improve marketing ROI with video content. Continue reading

By Andreas Panayi published June 25, 2014

4 Steps to Take Video Content Beyond Ads

The real evolution online is the huge shift to video for almost every form of content and communication. Use these 4 steps to better engage your audience and take your video content beyond advertising. Continue reading