By Jodi Harris published April 12, 2016

23 Things to Consider When Creating Video Content [Examples]

Few formats rival the power and versatility of video content. But it isn’t the easiest tactic to master or manage. If you want to squeeze the most value out of your video content marketing efforts, here are 23 things to keep in mind. Continue reading

By Cyd Casados published January 15, 2016

8+ Tips to Create a Great Script for Successful Videos

Voice-over artists, actors, and presenters are key to effective videos. But if they don’t have a great script, they don’t have a chance of success. Learn how to write an effective script and maximize your video achievement. Continue reading

By Jamie Field published January 11, 2016

Your Top 3 Video Distribution Questions Answered

If you don’t plan to distribute your video properly, it’s nothing more than an expense in your content marketing budget. A video production executive shares answers to the top three video distribution questions his clients ask. Continue reading

By Gary Lipkowitz published October 4, 2015

11 Ways to Use Video in Your Content Marketing

Do you want to make an investment in video? Having a hard time securing the dollars? Learn the plain talk about video to share with your executives. Share these 11 ways that video can boost your content marketing results.
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By Ardath Albee published September 8, 2015

IKEA Executes B2C Video Storytelling with Style

Leveraging the power of video, IKEA tells its story in funny, instructional, and inspirational ways motivating its customers to tell the bigger stories. Take the IKEA Home Tour to learn from this Content Marketing of the Year finalist. Continue reading

By Ardath Albee published September 1, 2015

Get Your Fans to Share Their Love: What Every Brand Can Learn From GoPro

Imagine if your audience enthusiastically took over the brand’s promotion. Few businesses have transformed user-generated content better than GoPro. Now, learn how and get inspired by Content Marketer of the Year finalist Paul Crandell. Continue reading

By Joe Pulizzi published August 15, 2015

This Week in Content Marketing: The Sad Future Reality of Brands Battling for Advertising

In This Old Marketing, Robert and Joe discuss content’s future and why so many brands are looking at advertising opportunities more than owning their platforms. Plus, they talk Facebook’s video program for celebrities, and rants and raves. Continue reading

By Robert Rose published July 29, 2015

Start Smart, Scale Up, and Stand Out With Video

Nearly 80% of marketers use video. Now, Content Marketing Institute unveils new research to illustrate best practices for incorporating videos successfully into your content marketing. The first lesson? Invest in the creation process.
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By Joe Pulizzi published July 25, 2015

This Week in Content Marketing: Content Marketing Budgets Still the Size of Pluto

In This Old Marketing, Joe and Robert talk the increase in how-to videos on YouTube, research on trust and culture, and how content marketing is a sliver of total advertising dollars. Plus raves cover Mark Zuckerberg and Comic-Con. Continue reading

By Joe Pulizzi published May 30, 2015

This Week in Content Marketing: Publisher Cuts Lead to Content Opportunities for Brands

In This Old Marketing, Joe and Robert talk about a CMI acquisition, AOL’s content brands, and Spotify’s additions. They also talk about the opportunities for brands when publishers cut back. Rants and raves include Purina’s Puppyhood. Continue reading