In This Old Marketing, Robert and Joe discuss content’s future and why so many brands are looking at advertising opportunities more than owning their platforms. Plus, they talk Facebook’s video program for celebrities, and rants and raves. Continue reading
Nearly 80% of marketers use video. Now, Content Marketing Institute unveils new research to illustrate best practices for incorporating videos successfully into your content marketing. The first lesson? Invest in the creation process.
In This Old Marketing, Joe and Robert talk the increase in how-to videos on YouTube, research on trust and culture, and how content marketing is a sliver of total advertising dollars. Plus raves cover Mark Zuckerberg and Comic-Con. Continue reading
In This Old Marketing, Joe and Robert talk about a CMI acquisition, AOL’s content brands, and Spotify’s additions. They also talk about the opportunities for brands when publishers cut back. Rants and raves include Purina’s Puppyhood. Continue reading
You already know the power of video uploads. The real challenge lies in getting your videos viewed and ranked. Jump-start the signals with these easy and practical optimization and promotion tips that you can start doing today. Continue reading
The true measure of great content is the same as the true measure of great people: It’s what’s on the inside that counts. Think more about your actual content, and begin with a subtle but powerful element of content production – segments. Continue reading
Claim Your Fame shares the stories of brilliant businesspeople who leverage the online world using their passion and magnetic personality to drive revenue. Host Andrew Davis debuts the series with Chief Folding Fanatic Trish Witkowski. Continue reading
Developing a strategy for your video marketing involves knowing how to match the video format to your purpose. Learn why you need to know these five types of videos – brand, explainer, case study, demo and culture – and see who’s already doing them well. Continue reading