The internet is a visual place, so engaging visual content is essential for getting your organization’s message across. Find out how auto brands use 5 key strategies to help audiences get the picture.
Experts Share Best Practices from the Content Marketing World Health Summit
The first day of the Content Marketing World Health Summit was a whirlwind of great presentations on the many strategies marketers in the health care industry can use to generate new leads and drive revenues. Here are some of the highlights.
Digital Natives: How They Are Changing the Content Marketing Game
A consumer group now too powerful for any brand or company to ignore, digital natives are self-ordained experts accustomed to sharing their opinions with the world. They tend to have significant influence, money and decision-making power. Here are the essentials on the habits of digital natives and how to tailor your content to interest and influence them.
Just How Healthy are Healthcare’s Content Efforts?
Medical and healthcare information is some of the most personal information people search for online, and it presents a substantial opportunity for organizations in this field to provide relevant, credible, and useful content for consumers to access when they need it. Unique considerations for healthcare content
4 Tips to Generate Awareness Through Your IT Content
There are no impulse buys when it comes to purchasing IT products and solutions. IT executives don’t find themselves in the grocery store checkout line deciding between a new company-wide inventory database system and a few tins of spearmint Altoids. IT buying decisions usually involve a lengthy process divided into at least two steps, whereby [...]
5 Things Content Marketers Can Learn from a New Thought Leadership Platform
A few weeks ago, Boston Consulting Group (BCG) relaunched its online platform for thought leadership content, bcgperspectives.com. Content marketers can learn a lot from how the company handled its launch efforts. Take a look at some examples.
PwC’s Global CEO Survey Shows How to Recycle, Repackage, Redistribute
Each year for the last 13 years, PwC (PricewaterhouseCoopers) has published their much-anticipated Global CEO Survey. Released at the World Economic Forum’s Annual Meeting in Davos each year, the PwC CEO Survey gives us access to over 1,000 business and government leaders—and in the last two years has been a valuable barometer of business confidence. [...]
