By Roger C. Parker published October 2, 2014

Drive Retail Sales with B2C Content Marketing: 8 Tips + a Checklist

Helpful content is often scattered across a website, posted in multiple locations (and in multiple formats) rather than in a structured, centralized place. Find out how to drive retail sales with B2C content marketing. Get 8 tips and a checklist to help you create a resource center to organize — and help readers navigate to — all of your useful content. Continue reading

By Natasha Giraudie published May 18, 2014

Using Video Content to Tell High-Emotion Stories: Nonprofit Marketing

If nonprofits want their short films to change the world, they need to be seen. Check out these 3 successful cause-driven video content efforts and the distribution strategies behind them. They’re good examples of how to tell high-emotion stories with visual content. Continue reading

By Joe Pulizzi published March 27, 2014

Technology Marketers Urgently Need to Document Their Content Marketing Strategy

Looking for insight into how technology marketers are using content marketing? (Most surveyed say the are using it!) Check out Content Marketing Institute’s newest research report. The report finds evidence that technology marketers urgently need to document their content marketing strategy to improve overall effectiveness. Continue reading

By Grace Hendryx published March 16, 2014

5 Standout Examples of Content Marketing in Retail Apps

Consumers are becoming more accustomed to using mobile apps to find the latest deals and information about products. And some retailers are going beyond the standard functionality of store locators to make customers’ lives easier. Check out these 5 standout examples of content marketing in retail apps. Continue reading

By Joe Pulizzi published March 11, 2014

Content Marketing Making Strides in the Manufacturing Industry: Report

With an adoption rate that’s lower than other vertical industries CMI has explored, are manufacturing marketers “laggards” when it comes to content marketing — or are they just taking a slower, more conservative approach? Let’s take a look at where this segment stands — and where it has room to grow — according to the new study, B2B Manufacturing Content Marketing: 2014 Benchmarks, Budgets, and Trends—North America.
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By Frank Barry published February 27, 2014

3 Ways Content Marketing Can Improve Donor Retention Rates

In the spirit of improving donor retention rates for nonprofits in 2014, let’s take a look at how implementing a content marketing strategy can have a significant impact on the bottom line. Employ these 3 techniques using content marketing to really engage your donors. Continue reading

By Michael Weiss published September 29, 2013

How GE Makes Big Brand Content Feel Up Close and Personal

How does the third largest company in the world connect with customers? In a recent interview, GE’s Executive Director of Global Brand Marketing explains how GE focuses on brand content that uncovers the “maker” in all of us. Find out how GE makes big brand content feel up close and personal. Continue reading

By Michele Linn published July 23, 2013

Great Content Marketing from Financial Services Firms: Examples and Challenges

When it comes to content marketing, financial services may not seem like the most exciting place to be. With regulations and compliance issues, it’s easy to get caught up in what you can’t say. Our recent #CMWorld Twitter chat named quite a few financial organizations that are making their mark with great content and touched on the regulatory challenges the industry faces. Continue reading

By Manya Chylinski published June 27, 2013

A Seamless Content Marketing Process for a Highly Regulated Industry

Time is a universal challenge for content marketers, but some industries have more constraints. Find out how sales, marketing, and compliance team members for financial management company Invesco work efficiently together for an effective content marketing process in a highly regulated industry. Continue reading

By Mark Sherbin published June 5, 2013

The LinkedIn Guide to Personalized Content Creation

LinkedIn is already a powerful content marketing platform. Little by little, the social network for professionals is becoming a personalized content creation hub. Learn more about why this has major implications for content marketers, especially those of you in the B2B space. Continue reading