The internet is a visual place, so engaging visual content is essential for getting your organization’s message across. Find out how auto brands use 5 key strategies to help audiences get the picture.
The first day of the Content Marketing World Health Summit was a whirlwind of great presentations on the many strategies marketers in the health care industry can use to generate new leads and drive revenues. Here are some of the highlights.
A few weeks ago, Boston Consulting Group (BCG) relaunched its online platform for thought leadership content, bcgperspectives.com. Content marketers can learn a lot from how the company handled its launch efforts. Take a look at some examples.
Each year for the last 13 years, PwC (PricewaterhouseCoopers) has published their much-anticipated Global CEO Survey. Released at the World Economic Forum’s Annual Meeting in Davos each year, the PwC CEO Survey gives us access to over 1,000 business and government leaders—and in the last two years has been a valuable barometer of business confidence. [...]