How does the third largest company in the world connect with customers? In a recent interview, GE’s Executive Director of Global Brand Marketing explains how GE focuses on brand content that uncovers the “maker” in all of us. Find out how GE makes big brand content feel up close and personal.
When it comes to content marketing, financial services may not seem like the most exciting place to be. With regulations and compliance issues, it’s easy to get caught up in what you can’t say. Our recent #CMWorld Twitter chat named quite a few financial organizations that are making their mark with great content and touched on the regulatory challenges the industry faces.
Time is a universal challenge for content marketers, but some industries have more constraints. Find out how sales, marketing, and compliance team members for financial management company Invesco work efficiently together for an effective content marketing process in a highly regulated industry.
Education is a powerful content marketing strategy and brands that focus on it are wisely choosing the road less traveled. Find out how it’s working effectively in these 17 examples.
Credibility and trust are essential in online health care communities. Find out how health care companies build online engagement and safeguard their credibility in online communities.
The internet is a visual place, so engaging visual content is essential for getting your organization’s message across. Find out how auto brands use 5 key strategies to help audiences get the picture.
Get inspiration for your own business from 5 examples of powerful content campaigns that brands are using to engage active, enthusiastic users as contributors.
Jyske Bank has created a high-tech, in-house television production studio in Denmark, and refers to itself as both a bank and a media company. Find out how brand content helped transform this bank into a media master.
Software marketers have embraced content marketing with more gusto than any other industry studied by CMI, according to answers to our recent survey on B2B content marketing. Learn more about the new research.