By Dawn Papandrea published July 25, 2016

How Cleveland Clinic Became One of the Most Visited Health Care Destinations

Amanda Todorovich started her content marketing journey at Cleveland Clinic with a three-person team and a vision. Now, it’s one of the most visited health-care destinations online and she is a Content Marketer of the Year finalist. Continue reading

By Jodi Harris published July 4, 2016

The Content Marketing Book of Answers: Managing Your Content

An efficient and effective team is your most important content marketing asset. Here’s help to select and structure your resources so that the day-to-day content marketing tasks will be divided and conquered as skillfully as possible.  Continue reading

By Michele Linn published July 3, 2016

A Template to Simplify Your Editorial Reporting 

I’ll admit that I was as guilty as the next person who leads a content team. While I talk regularly with everyone on our CMI team, my formal updates on our content progress were hit or miss. Enter, my new, systematic editorial update. Continue reading

By Clare McDermott published June 28, 2016

Inside the Mind of a Journalist in the Business of Content Marketing

Cameron Conaway straddles two worlds as an award-winning investigative reporter and a content marketing manager. He shares how a journalist’s ethos can inspire marketing and entreats marketers to take bigger content risks. Continue reading

By Jodi Harris published June 21, 2016

The Content Marketing Book of Answers: Strategy & Planning

Are there parts of the content marketing strategy and planning process that leave you scratching your head? Fear not – we have you covered. This book of answers will help you track down the information you need for optimal success.   Continue reading

By Michele Linn published May 29, 2016

What Should Your Content Marketing Priorities Be?

How many of you spend time doing something that doesn’t help a goal? Wouldn’t it be great to know why you should make something a priority (and why you shouldn’t)? Let us help you prioritize these 10 content marketing goals. Continue reading

By Neil Patel published May 16, 2016

How to Fix the 4 Biggest Problems With Content Writers

There’s plenty of advice on how to fix the content marketing industry. The problem, though, isn’t with the industry. The problem lies with the way we’re going about it. Consider these four problems (and solutions) for content writing. Continue reading

By Steven Keith published May 4, 2016

How to Solve 5 Barriers to Implementing A Thriving Content Publishing Model

You can’t just flip a switch and give birth to a healthy publishing function. It takes considerable planning, a strong coalition, and hurdling of stubborn obstacles. Here are five challenges – and the quick wins to overcome them. Continue reading

By Jodi Harris published April 22, 2016

Editorial Calendar Tips, Tools, and Templates

Even the most stalwart of tools in the content marketer’s arsenal – the editorial calendar – has transformed itself over the years. To help you stay in step with the progress, here’s a set of tips, tools, templates, and takeaways. Continue reading

By Raechel Duplain published April 5, 2016

How to Document Your Content Marketing Workflow

You can improve your content marketing effectiveness if you document your strategy. Now, it’s time to make sure you document your content workflow – provide a written structure to your processes and increase execution efficiency. Continue reading