By Pratik Dholakiya published September 6, 2017

3 Components to Running a Smooth Content Operation

Does your content marketing team feel like a disconnected group? To create a functioning content marketing team, put together the key elements – talent, tools, and operations – to create a program that benefits your company. Continue reading

By Clare McDermott published September 3, 2017

How GE Gives Recruiting Content a Personality Lift

Learn how 125-year-old manufacturing-turned-digital-industrial giant attracts a new generation of innovation-seeking talent. Discover its ideas that any company can use to give recruiting-focused content marketing a personality lift. Continue reading

By Joe Pulizzi published July 9, 2017

Do You Know Your Why? Your Content Marketing Success Depends on It

What you sell often is primary to the company mission, and in turn, to your content marketing mission. That results in self-serving content that does nothing for the audience and wastes brand resources. What if you focused on the why? Continue reading

By Sasha LaFerte published May 10, 2017

How to Write a Style Guide for Your Brand

Learn why your organization needs a style guide, details what to include in your style guide, and examples of top-notch brand style guides to ensure streamlined content that fosters the authenticity your audience demands. Continue reading

By Michele Linn published May 5, 2017

Your Editorial Calendar is Not Your Content Marketing Strategy

This author wants to yell from the rooftops: An editorial calendar is not a content marketing strategy! It’s not an issue of semantics. It’s an issue that leads to a much bigger issue – less effective content marketing. Continue reading

By Marcia Riefer Johnston published May 4, 2017

Use This Simple (& Fun) Tool to Design Your Content Marketing Message Architecture

You wouldn’t build a house without a floor plan. You shouldn’t create content without a message architecture. The tool helps you bring your organization’s messaging into alignment. Here’s a fun way to create a blueprint for your content. Continue reading

By Joe Griffin published April 14, 2017

3 Best Practices to Nurture a Content Writer Into an Industry Expert

The nurturing process for content writers has far less to do with helping them become better writers and more to do with teaching them how to learn a new landscape quickly and effectively. Start with these three best practices. Continue reading

By Kane Jamison published April 11, 2017

5 Questions to Ask Your Customer Support Team to Help Build Buyer Personas

The customer support team knows why people contact your company. Do you? Reach out to your customer support team members to better understand your audience so you can improve your buyer personas and deliver more relevant content. Continue reading

By Marcus Varner published April 10, 2017

Screwed Up Priorities? 5 Reasons You Aren’t Working on the Right Content Projects

If you’re not as victorious as you’d like with your content marketing efforts – or you’re struggling to distinguish if you’re even working on the right content or not – it could come down to these five simple prioritization problems.

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By Nayomi Chibana published April 5, 2017

Fact-Checking for Content Marketers: How to Protect Credibility in the Era of Fake News [Checklist]

In all honesty, do you fact-check your content? Or do you think you don’t have the time or resources to do it? That risky behavior must end or you could face big short- and long-term problems. Here’s a checklist and resources to help. Continue reading