By Jodi Harris published August 30, 2013

How Your Content Plan Should Change to Improve Mobile Engagement

Consumers have the world at their fingertips with their mobile devices, but it’s a growing challenge for marketers to capture that mobile attention. Check out these insights from Content Marketing World 2013 speakers, and find out how to adjust your content plan to improve mobile engagement. Continue reading

By Joe Pulizzi published July 13, 2013

5 Major Content Marketing Problems (with 5 Helpful Solutions)

Content marketing can be extremely complex. But marketers themselves are often to blame for a lot of the problems they encounter. Check out these 5 content marketing problems complete with 5 solutions that can keep the issues from hindering your ability to create epic content. Continue reading

By Chantielle MacFarlane published July 4, 2013

5 Factors to Help Your Content Plan Tame the Lead Generation Beast

From blogs to white papers and case studies to infographics, keeping up with the tremendous demand for content can become an overwhelming challenge. Automation solutions have sprung up, but it’s still a struggle to meet the increased demand for dynamic, targeted content to convert leads generated into customers. Find out about 5 factors that can help your content plan tame the lead generation beast. Continue reading

By Mark Sherbin published May 2, 2013

Video Content Planning for Events: 5 Hard-Won Lessons

Are your event videos falling flat? Check out five hard-won lessons from Content Marketing World’s video production expert. Continue reading

By Gina Balarin published April 21, 2013

9 Questions to Help You Prioritize Content Creation [Template]

Even if you take the “less is more” approach to content marketing, you still may struggle to keep up with demand. Use this 9-question form throughout your organization to flesh out and prioritize content creation ideas. Continue reading

By Michael Silverman published April 15, 2013

4 Tips for Turning Your Editorial Content into Community

Invest in your loyal audience by offering a forum for engagement and the results may surprise you. Use these 4 tips to turn your editorial content into community. Continue reading

By Roger C. Parker published February 19, 2013

12 Months of Content Marketing Ideas for SlideShare

What’s keeping marketers from leveraging SlideShare for content distribution? If it’s the content itself that you lack, get started with these content marketing ideas for a year’s worth of monthly SlideShare presentations. Continue reading

By Roger C. Parker published August 7, 2012

A 2-Step Editorial Calendar Template that Can Boost Your Content Marketing Productivity

Looking to increase your content marketing productivity? To get yourself started, try using this two-step approach to creating an editorial calendar. It’s broad enough to show the big picture for the upcoming year, but detailed enough for setting weekly goals. Continue reading

By Steven Van Belleghem published February 22, 2012

How 3 Content Levels Can Make for Better Content Planning

Once you determine what kind of content your audience wants, you need to focus on presentation and delivery. Here’s how organizing your content into three levels can make better content planning an understandable and achievable goal. Continue reading

By Adria Saracino published February 20, 2012

How to Embed Outreach into Every Step of Your Content Plan

Even a robust outreach strategy can have lackluster results if it is simply tacked on at the end of a campaign. Learn how to embed outreach into every step of your content planning efforts. Continue reading