By Steven Van Belleghem published February 22, 2012

How 3 Content Levels Can Make for Better Content Planning

Once you determine what kind of content your audience wants, you need to focus on presentation and delivery. Here’s how organizing your content into three levels can make better content planning an understandable and achievable goal. Continue reading

By Adria Saracino published February 20, 2012

How to Embed Outreach into Every Step of Your Content Plan

Even a robust outreach strategy can have lackluster results if it is simply tacked on at the end of a campaign. Learn how to embed outreach into every step of your content planning efforts. Continue reading

By Rachel Foster published October 19, 2011

5 Editorial Calendar Keys to Keep Content Marketing and Publishing on Track

If you had the opportunity to attend Content Marketing World, or if you’ve been following this blog and checking out all of the amazing videos from the event, you may have lots of ideas on how to improve your content … Continue reading

By Pam Didner published September 26, 2011

The Holy Grail of Globalizing Editorial Planning

Social networks and search engines have changed the behavior of Intel’s business marketing audience of IT managers who are  constantly searching for information and evaluating new technologies even when they are not purchasing them. As marketers, we need to engage … Continue reading

By Debbie Williams published January 21, 2011

The WHO, WHAT, WHERE, WHY and HOW of Editorial Content Strategy

If you were an architect building a house, wouldn’t you pin down a few concrete details before laying the foundation? Establishing the number of bedrooms and bathrooms needed, knowing who will live in the house, and choosing the best location … Continue reading