By Michele Linn published March 10, 2017

How to Give Your Best Blog Posts New Life (Even When Your URLs Don’t Cooperate)

What if your best blog posts could do even better? After a site audit and review of Google Analytics, we created a system for republishing the best – from updating the original to creating a variation on a theme. Here are the steps. Continue reading

By Marcus Varner published February 15, 2017

7 Ways to Accelerate Your Content Review and Approval

You understand the urgency to keep your content marketing projects moving forward. Yet, reviews and approvals spin out of control. Make these seven changes to help your review and approval phase be more efficient and effective. Continue reading

By Sujan Patel published January 22, 2017

How to Produce 300 High-Quality Articles a Year: An 8-Step Process

A content marketer who writes around 300 articles a year shares his process to manage his editorial content effectively, from an editorial-only calendar to an eight-step content process. Continue reading

By Jodi Harris published December 29, 2016

15+ Essential Content Marketing Tools and Templates for Strategy, Planning, and Measurement

Whether you are looking to start 2017 with a shiny new strategy or just wishing your existing initiatives could be more organized, efficient, or effective, our plug-and-play marketing plan tool set has something for everyone. Continue reading

By Jodi Harris published December 27, 2016

Create, Distribute, and Share: 15 Essential Content Marketing Templates

No matter your content marketing goals, you need to master content creation, distribution, and social amplification if you expect to succeed. Here are 15 tools, templates, and checklists to get you started in the right direction. Continue reading

By Cameron Conaway published December 21, 2016

5 Lessons Content Marketing Can Learn from Journalism

How can we build a bridge between content marketing and journalism? An award-winning journalist turned content marketer shares five lessons that have carried over and things you can start doing today. Continue reading

By Dan Steiner published December 18, 2016

6 Steps to Get Your Whole Company Involved in Content Marketing

Just think of the creativity, fresh perspectives, and advocates you could have if everyone in your company were an unofficial member of your content marketing team. Here are six ways to get started.

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By Sarah Rickerd published December 2, 2016

Why Freelance Content Writers Aren’t Getting the Results You Want

Stop wasting money on outsourced content that doesn’t meet your needs. Learn how to hire better freelancer and give them what they need to create content that motivates your audience and truly supports your business. Continue reading

By Clare McDermott published November 22, 2016

How to Differentiate Content in a Crowded Field [Example from Adidas]

Adidas Group launched a new content platform for athletes and athletes at heart. The executives who created and implement it share the strategy behind the venture, and how the company plans to differentiate itself in a crowded field. Continue reading

By Andrea Fryrear published November 11, 2016

How a Newsroom Approach Helps Teams Produce Quality Content on a Deadline

To create outstanding content that meets your business goals, your content team needs time and staff, while ensuring that the right work gets done at the right time. Here’s how some best-in-class content teams address that challenge. Continue reading