By Aaron Agius published September 19, 2017

Why Your Content Marketing Team Needs a Developer

As your content marketing team grows, you’ll want to bring in a developer to minimize your leaning on the IT department, make complex projects easier to take on, and better streamline your content production. Continue reading

By Jodi Harris published September 10, 2017

Quick and Dirty Guide for Creating Actionable Content Marketing Personas

Not only will documented personas help you understand your audience’s needs, it can help surface the most relevant content ideas. Here’s how to build a portrait for a single version of truth for your content creators. Continue reading

By Pratik Dholakiya published September 6, 2017

3 Components to Running a Smooth Content Operation

Does your content marketing team feel like a disconnected group? To create a functioning content marketing team, put together the key elements – talent, tools, and operations – to create a program that benefits your company. Continue reading

By Clare McDermott published September 3, 2017

How GE Gives Recruiting Content a Personality Lift

Learn how 125-year-old manufacturing-turned-digital-industrial giant attracts a new generation of innovation-seeking talent. Discover its ideas that any company can use to give recruiting-focused content marketing a personality lift. Continue reading

By Joe Pulizzi published July 9, 2017

Do You Know Your Why? Your Content Marketing Success Depends on It

What you sell often is primary to the company mission, and in turn, to your content marketing mission. That results in self-serving content that does nothing for the audience and wastes brand resources. What if you focused on the why? Continue reading

By Sasha LaFerte published May 10, 2017

How to Write a Style Guide for Your Brand

Learn why your organization needs a style guide, details what to include in your style guide, and examples of top-notch brand style guides to ensure streamlined content that fosters the authenticity your audience demands. Continue reading

By Michele Linn published May 5, 2017

Your Editorial Calendar is Not Your Content Marketing Strategy

This author wants to yell from the rooftops: An editorial calendar is not a content marketing strategy! It’s not an issue of semantics. It’s an issue that leads to a much bigger issue – less effective content marketing. Continue reading

By Marcia Riefer Johnston published May 4, 2017

Use This Simple (& Fun) Tool to Design Your Content Marketing Message Architecture

You wouldn’t build a house without a floor plan. You shouldn’t create content without a message architecture. The tool helps you bring your organization’s messaging into alignment. Here’s a fun way to create a blueprint for your content. Continue reading

By Joe Griffin published April 14, 2017

3 Best Practices to Nurture a Content Writer Into an Industry Expert

The nurturing process for content writers has far less to do with helping them become better writers and more to do with teaching them how to learn a new landscape quickly and effectively. Start with these three best practices. Continue reading

By Kane Jamison published April 11, 2017

5 Questions to Ask Your Customer Support Team to Help Build Buyer Personas

The customer support team knows why people contact your company. Do you? Reach out to your customer support team members to better understand your audience so you can improve your buyer personas and deliver more relevant content. Continue reading