By Jenny Lemmons Magic published August 5, 2010

How to Repurpose Content to Stay Consistent

As much as its advocates hate to admit it, sometimes content marketing fails – or more accurately, sometimes people fail at content marketing. Consistency is key, because without consistency, you can’t gain momentum, and without momentum, content marketing success is … Continue reading

By Russ Henneberry published June 11, 2010

How To Reformat, Repurpose and Resurrect the Existing Content In Your Organization

Creating good content is hard work. Don’t make it harder than it needs to be. With a bit of effort, you will likely find that plenty of valuable content already exists within your own organization–you just need to train your … Continue reading