By Joe Pulizzi published September 10, 2009

The B.E.S.T. Method for Content Strategy (what you do before Content Marketing)

Core point: Don’t start executing on your content marketing until you have a sound content strategy. Yes, easier said than done, but so many of us get infatuated with a tactic before really planning out what should happen and why. … Continue reading

By Joe Pulizzi published August 13, 2009

What if? (no one cares and why you need to be a publisher)

What if? (questions posed to a marketing professional) What if your customers saw your company as the industry thought leader? What if they signed up for your enewsletters and white papers because they were interested in what you had to … Continue reading

By Joe Pulizzi published July 8, 2009

The Decline of Advertising and the Rise of Content Spending

Just read through a very interesting post from Brian Solis on Forrester’s Five-Year Media Spending Forecast. From the results, this quote from Forrester’s Shar VanBoskirk is worth some discussion: “The most interesting takeaway from the research is that overall advertising … Continue reading